International Hotel Brand Management Strategies

Introduction Today, hotels are focusing on consistency and quality while offering the right price to the guests. This means that guest satisfaction and branding are the right tools to use since the products and services offered are unseen. Branding is used to promote quality by offering guests information that they require while enticing them to use the products and services.Advertising We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More It can be a valuable strategy for gaining a competitive advantage over the rest of the competitors. Hotels can maximize this strategy by offering a variety of brands for the same product while targeting different markets. The brand value is determined by the level of awareness that customers have concerning a certain brand. This means that the quality of the products and services offered by a hotel is determined by the customerâ⠂¬â„¢s perception and the satisfaction obtained from the information provided. In hospitality, when customers are satisfied, they purchase more, become less price conscious, and attract more customers by informing their close friends. When this happens, a hotel gains a lot of customers and the revenue increases (O’Neill, 2004). This article will discuss on the various ways through which a hotel can gain a competitive advantage through branding. It will also provide insights for managers to apply in branding and customer satisfaction. Hotel Brand Management in Relation Customer Satisfaction The hotel industry has focused its attention on customer satisfaction, and this has been used to measure the operational success. It has also been used to measure whether the branding strategies used are effective in increasing productivity. Therefore, branding affects customer satisfaction directly and is used to increase the market share. When assessed from a corporate strategy’s p oint of view, brands that are well managed reflect an increase in market share. However, the results from service quality research indicate mixed results. This means that service quality can only be achieved when guests have an opportunity to experience a hotel’s service while branding is open to a wider market. It reaches potential customers whose perception can only be obtained from the information that they get (Yap, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This prompts hotel managers to concentrate on market awareness and build their brands. This is because customers are attracted by what they are told and not the experience. Some of the most established brands, which are well known in the market, always receive positive feedback from the guests. This is because customers already have a mindset that the products and services offered are excellent. Thus, a hotel can create customer confidence by focusing on extensive marketing to provide awareness in various markets. Newly established hotels have opted to franchise so as to market their products and services using the well known brands in the market. Managers should focus on protecting their brands because this is what defines the quality of the products and services offered (Mattila O’Neill, 2010). A high market share illustrates enhanced quality. This serves to escalate demand in the future. This explains why the market leaders use market share as the selling point to attract customers. They use messages such as â€Å"we are the leading hotel chain in the world†. Customers perceive such a message to mean that all the other people go to that chain of hotel, and they have to go for the best by consuming its products and services. Perceived quality is linked to market share and the two concepts work together in increasing revenue. This implies that when guests visit the hotel for the first time, and they are satisfied, the occupancy rates will go high in the next visit. This is because such customers influence others. The guests attracted by others through the word of mouth are more than those who are influenced by the services offered. Therefore, product awareness is a strategy that gives a hotel competitive advantage and should be applied in any opportunity that the management gets (Krishnan, 1996). For instance, when guests visit the hotel, they should be satisfied by delivering what is promised to encourage them to come back with others. Advertising is also a tool that can be used to create product knowledge. However, this should be diversified to ensure that every targeted market is presented with adverts that best fit them. This will impress the customers especially travelers who love a certain product. Accessing their most preferred product in a foreign country serves to attract customers, and make them remain loyal to a certain brand of hotel.Adverti sing We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More Franchise in brand development Competitive advantage is also gained through branding by managing franchisees. Some hotels believe that their customers are not the guests who reside in their hotels but the franchisee. These are the primary customers who are monitored and managed to ensure that they do not taint the image of that brand. They work at ensuring that the franchisees meet and exceed the customer expectations. This is because customers come into the hotel with a perception about the products and services they are likely to get. This is based on the experience gained in a different hotel or the same hotel chain. Management ensures that standards used while serving customers are maintained and uniform in all the franchisees. This is meant to help maintain the customer perception. When guests experien ce quality services while at different destinations, their loyalty to a given brand is maintained. Also, they are likely to influence others to use the same brands. Thus, a happy customer comes with others and doubles the service provider’s revenues (O’Neill, 2004). Experienced hotel customers have confirmed the issue of market share and branding through a research that was carried out on frequent guests. Frequent quests always influence relatives, friends, and colleagues to visit their brands and experience the same products and services. This creates a chain that involves a wide network of individuals who get to know of the hotel brand through reference (Fung, 2010). Building Customer loyalty For a hotel to differentiate itself from the competitors, it has to grow its brand and make known of its outstanding services to the markets that it serves. This can only be achieved by conserving the market base that the hotel already has while seeking to expand into other mark ets (Pattni, 2006). This ensures that, while the hotel diversifies to create new markets, the existing customers also serve to create awareness. The hotel is expected to offer more than what the customer expects every time they visit the establishment to maintain the existing markets. This will always encourage the customer to share the new discoveries with others. Unlike a situation where a customer gets a similar experience to the last one, the customer is encouraged to visit and discover the new addition in the former experience. This is what makes frequent customers cease factoring the price aspect but concentrate on the hospitality experience that is likely to be offered next time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers should be alerted on the new developments that they should expect to ensure that they are excited to revisit the hotel in the future. The issue of branding promotes this aspect because customers will feel like the hotel is providing all information that they yearn to learn about the hotel. Keeping the customer informed creates a brand loyalty and serves to increase the market share (Petzer, Steyn Mostert, 2008). There is an intense competition from international hotels that are offering low priced products and services to attract consumers. Therefore, there is a need to gain a competitive advantage that will make customers overlook the low prices and go for the perceived quality. When consumers pay higher prices from companies with an established brand name, they buy the positions of the minds of potential customers. Potential customers will be attracted by the preference shown by others and not the prices offered. They perceive the willingness to pay higher services as the quality attached to a given hotel brand (Keller, 1998). Therefore, awareness creates a reputation that is maintained by maintaining a favorable image and good guest relations. Building a brand is a gradual process that requires accuracy because a slight setback may bring the whole organization down. What the customers perceive as the best aspect of any given brand is what the management should focus on while improving to maintain and attract more guests. This can only be achieved by ensuring that consumers remember the brand they used last. A well known brand can remain in a customer’s memory for a long time as compared to a less common one. Awareness serves as a reminder to the customer that a brand exists. Also, this may attract them to discover the changes that may have occurred over time. Thus, customers should be aware of the expected changes for them to develop a perceived value through brand development (Kapferer, 2012). Business to Business Branding Business to business branding is a growing concept that helps in creating long lasting business relations. Given the nature of the hotel business, at times the hotel may be full; and this requires excess bookings to be transferred to another hotel that is likely to offer similar services (Jones, 2001). This is an extremely crucial area that managers can use to sell their products. The choice of the hotel with which to share business must be made exceptionally carefully. A frequent customer may have a perceived value that is purely based on the brand knowledge, and not the services offered. If such a customer is referred to another hotel, the customer assumes that the other hotel is at the same level as the preferred brand. If the guest does not experience the same service as expected, then the perceived values decrease based on the assumption that the two establishments are at par. Therefore, when demand is excess, the choice of a brand that is recommended to customers should be made carefully to ensure that the other hotel maintains the perceived value or even improves it. Subcontracting is a sensitive aspect that determines how the customer evaluates a brand. A poor service from a subcontractor may taint the hotel’s image and change the perceived value (Glynn Woodside, 2009; Sigala Jones, 2001). Brand Expression Brand expression is linked to the business strategies in use. Brand managers usually overlook the influences on the brand as it gets its way to the consumers. It is necessary to have a clear understanding of the brand so as to determine the responses that it may receive from the market. Managers should view all the elements of expressing the brand and determine the one to use and emphasize while manifesting the brand to the consumers (Cai Hobson, 2004). For instance, factors that influence the demand of a brand include a service such as the quality of the accommodation or even the food offered. For a manager to choose the brands’ selling point, there is a need to analyze the business strategies. This will ensure that the selling point delivers what the company promises to the consumers. Brand manifestations do not comprise merely of the advertising. However, this includes the experience that consumers get while using the brand (Mattila, 2004). Therefore, before providing any enticing information to consumers, the hotel must be the position to meet and even exceed the consumer expectations. Delivering a promise puts a hotel ahead of the competitors satisfies customers and translates to more business in the future (Gelder, 2005). Conclusion Branding has become a marketing strategy that hotels use to increase their market share and remain a head of their competitors. Using the brand as a competitive advantage is influenced by the level of customer satisfaction and the perceived value created. Therefore, the task is to ensure that the information provided to consumers is enticing to customers. Also, the information should mat ch the experience that customers get when they purchase products and services. Business to business strategy also helps in building the perceived value. Therefore, subcontracting must be made exceedingly carefully. Another issue is delivering what is promised to the customer. This promotes the chances of the customer coming back with others. If the first experience is unpleasant, the probability of coming back is low. Thus, quality is essential in the gradual development of market share. Brand expression and accurate product delivery are excellent strategies for obtaining and maintaining a competitive advantage over the rest of the competitors. References Cai, L.A. Hobson, J.S.P. (2004). Making hotel brands work in a competitive environment. Journal of Vacation Marketing, 10(3): 197-208. Fung, K.K. (2010). When experience matters: building and measuring hotel brand equity: The customers’ perspective. International Journal of Contemporary Hospitality Management, 22(5): 589-60 8. Gelder, S.V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures markets. London [u.a.]: Kogan Page. Glynn, M.S. Woodside, A.G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley [u.a.: Emerald. Jones, P. (2001). Strategic implementation and IT: gaining competitive advantage from the hotel reservations process. International Journal of Contemporary Hospitality Management, 13(7): 364-371. Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall. Krishnan, H.S. (1996). Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective. International Journal of Research in Marketing, 13: 389-405. Mattila, A.S. (2004). Hotel Branding Strategy: Its Relationship To Guest Satisfaction A nd Room Revenue. Journal of Hospitality Tourism Research, 20(10): 1-10. Mattila, A.S. O’Neill, J.W. (2010). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1): 27-34. Pattni, D.J. (2006). Strategic Sourcing for a Competitive Advantage in the Hotel Industry. Retrieved from: https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=httpsredir=1article=1630context=thesesdissertations Petzer, D.J. Steyn, T.F. Mostert, P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study. Southern African Business Review. 12(2): 1-22. Sigala, M. Jones, P. (2001). Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservations Process. International Journal of Contemporary Hospitality Management. 17 (3): 364-371. Yap, T.S.C. (2006). Corporate Branding: Its Role in Sustainable Competitive  advantage. Web. This essay on International Hotel Brand Management Strategies was written and submitted by user Hayley T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Diversification of religion in Australia through migrant processes

Diversification of religion in Australia through migrant processes Free Online Research Papers Migration to Australia over the past two hundred years, and particularly since 1945, has created the religious profile of Australian society. White settlement of Australia comprised migrants and convicts who were mainly Protestants and Catholics, with a small number of Jews. The post-second World War period brought greater religious diversity to Australian society. When Australia’s immigration policy was expanded to take in war refugees from East Europe and migrant labour to assist in post-war reconstruction, religious representations of Christian Orthodoxy and Judaism increased. In recent years, statistics indicate that accompanying the increase in migration from Asia and the Middle East is a corresponding increase in the representation of non-Christian religions in our society. (Cahill et al. 2004) Nevertheless, while the increase in non-Christian religious affiliation can be viewed as primarily consequence of Australia’s mass post-war immigration program, there is evidence that the rate of young Australian born people are joining the New Age religious groups fostering earth and nature based spiritualities. (Bouma 1997) This essay documents the rise of religious diversity and religious resurgence in Australia through migration processes. It then explores the emerging context for interreligious relations, Including competition and conflict. Finally, it addresses the concept of current roles of religious groups in producing and challenging social cohesion, particularly in a post-industrial context. Migrants and Religion Religion has two important dimensions the personal and the social, which have a significant impact on patterns of social interactions by migrants. Religion has a central place in establishing and supporting morality, and ordering the form and nature of much of migrants’ social behaviour. At the same time, religious affiliation is a very important element of individual identity. As a social institution, religion plays a major role in creating a just and orderly society. Religious affiliation is also an indicator of group membership. Emphasis on the social function of religion in the case of migrant groups is to be expected. Religious affiliation can serve as a counter to feelings of alienation and marginality with ethnic religious institutions consolidating ethnic loyalties and perpetuating cultural traditions. Benyei, Laszlo (An integration study of migrants in Australia) The diversification of religion in Australia The role of religion in reflecting the diversity of Australia society has been much discussed. The changes which have arisen from the increasing number of immigrants from backgrounds other than those white Europeans has resulted in the change from almost wholly Christian country to one great ethnic and religious mix. (Beer et al. 1991) Four forms of differentiation have radically transformed Australia’s religious life. There are more religious groups in Australia than ever before, but each one is much less homogeneous than it was before because migration and conversion have placed religions that previously dealt with each other only in stereotypes into direct relationship, and global communication technologies have brought the widest diversity of religious teaching and practice to every corner of the world. First, demographic changes in Australia’s religious diversity 1947–2001 are The basic drivers of religious change in Australia (Bouma 2002, 2006; Cahill et al. 2004). The proportion of Australians identifying with a Christian denomination has fallen from 88 per cent to 68 per cent; Catholics have grown significantly, while Anglicans, Presbyterians, Methodists and Uniting have halved, and Muslims and Buddhists have grown vigorously. (Source: ABS 2006 census) Second, there has been an increase in small Christian groups and spiritualities. The 27.9 per cent growth rate in ‘Other Christian’ groups includes the Mega-Churches and other non-denominational, often Pentecostal and usually evangelical congregations. The decline of those indicating that they have no religion, the rise of pagan and earth groups and the growth of those writing in something that is classified as ‘inadequately described’ indicate the growth of identification with spiritualities (Bouma 2006: 61). With these changes, religious and spiritual life has slipped from the control of once hegemonic religious organisations. As a result, religion and spirituality are now freely available in myriad forms requiring much less commitment and taking often very differently organised forms. Third, there has been a decline of national or regional organisational religious structures to pattern religious belief and practice. Separate congregational organisations with limited networks and no collective organ of responsibility are replacing once strong and vertically integrated Christian denominations. Of course, religious groups like Muslims, Jews, Buddhists and others have long lived without the kinds of organisational structures that have characterised Christianity. This increased diversity has resulted in changes to the relationship between Religious organisations and the State. Many religious groups have moved further from direct association with government, while at the same time religious welfare organisations have become largely dependent on state funding as the state has chosen to channel funds through ‘faith-based’ organisations. Fourth, there has been significant internal diversification of religious groups Such that religious diversity is often found to be at least as great within religious groups as between them. For example, the internal diversity of Anglicans is stretch to breaking point by current debates. The Charismatic movement has cut across denominational lines, as has liberalism, social concerns, and evangelicalism. It is no longer possible to speak of the Anglican, or Uniting, or Catholic, or Muslim point of view. Diversity within and between religious groups has greatly reduced the capacity of these older structures to deliver social cohesion. While increased diversity does not by itself threaten social cohesion, the differences between religious groups are real and can become sources of conflict. The consequence of the diversification of religious groups has been to render them much more difficult to manage to promote social cohesion through healthy interreligious relations. Moreover, it has again become clear that not all expressions of religion are moderate, innocuous or, for that matter, even safe. Some forms of religious expression found as minority perspectives within some religious groups can be consider socially toxic since they threaten social cohesion by impairing the ability of different groups to live together in peace and mutual respect. It is naive to ignore the possible harm some expressions of the religious life can have. Religious resurgence Religious life in the 21st century has taken on a renewed life that was unexpected and that many fears threaten social cohesion in some societies. Greater religious diversity in many societies has increased the salience of religious identity. There have also been increases in participation and the involvement of religion in politics. Far from disappearing as predicted (Davis 1949: 509–45), religion in the late 20th and early 21st centuries has re-emerged as a substantial force in human social life. The resurgence of both religious practice and involvement in political life has been documented (Berger 1999; Bouma 2002, 2006; Martin 2005; Thomas 2005). While evidence of resurgence is found in Australia, where the secular press has been doubling the coverage of religious issues and politicians openly declare the religious bases of their policies. The fact that Europe appears to be an exceptional case, persisting in its own particular form of secularity, has been discussed (Davie 2002; Martin 2005). Resurgence can be detected not only among Christian and Muslim groups but also among Buddhists, Hindus and Sikhs and the array of spiritualities (Almond et al. 2003; Bouma 2006) and, within Christianity, The mega-church phenomenon (Chavez 2005; Connell 2005). Religious resurgence takes similar forms: increased intensity of commitment, increased salience of religious identity, the rise of puritanical extremes (Antoun 2001; Almond et al.2003; Porter 2006) and are turn to using political engagement to apply faith, whether by establishing Shariah Law in newly Muslim majority countries like Malaysia, by promoting the teaching of Creation Science in the United States, or by condemning particular patterns of sexuality (Bates 2004). The re-entry of religious values into political debates often brings into conflict the liberal and conservative sections of religious groups, as seen among Anglicans but also within Islam, Hinduism and Buddhism (Almond et al. 2003). Religious resurgence is most evident among more emotive and charismatic forms of spirituality and worship, particularly in the West where it forms part of the reaction against rational and propositional forms of Christianity (Bouma 2006). Religious resurgence causes societies to rethink the roles of religion in their social, cultural and political life. As they do this, the idea of what constitutes secularity is reconsidered (Fenn 2001; Martin 2005) and the philosophical foundations of secular society re-examined (Stark 2003; Milbank 2006). Fenn argues that secular societies are not irreligious as much as societies where the religious and spiritual are no longer under the control of religious organisations such as churches. Since the notion that religion is withering away is no longer tenable, the management of religious diversity becomes more critical. Increased religious competition and conflict As a result of post war migration, Australia has become a religiously plural and multicultural society, the increased religious diversity and religious resurgence will result of an increase in religious competition (Finke Stark 1998; Finke et al. 1996; Thomas 2005). Although Finke and Stark focus on the impact of competition on religious life, the nexus between religious plurality, competition and religious vitality is complex. Certainly, in Australia, plurality has led to an increase in vitality and competition. Although often confused with each other, competition is different from conflict and clarifying the difference is crucial (Bouma 2006). Religious competitors recognise the legitimate existence of each other and the right of the market to choose. In competing, religious groups often learn more about their own positions and their own approach to their faith, thus increasing the commitment of members and the salience of their faith. Religious conflict, in contrast, does not pro ceed on this assumption, but one group seeks to overcome, or eliminate the other to extinction. With increased diversity, increases in competition could be expected though whether this competition will shift to conflict depends on how religious difference is managed. Key examples of conflicts occurring within religious groups include the clash amongst Muslims over degree of strictness, political involvement, and appropriate forms of political order and theology (Hefner 2001; Bilgrami 2003). Conflicts between Shi’a and Sunni Muslims are largely over theological and ritual differences, but take on political dimensions when territory is share and questions of access to power emerge as in Iraq. Further examples are provided by internal wrangling in Christian denominations over the election of openly gay Anglican bishops, gay and lesbian marriage, abortion and church (Bates 2004;Wallis 2005; Porter 2006), And the emergence of the conservative evangelical Christian denial of belief in one and the same God for Jews, Christians and Muslims (Cimino 2005). In Australia, religious competition is largely within religious groups as they seek to attract adherents and commitment. Conflict includes religious vilification where one group incites hatred of or violence towards another. There have also been Australian cases of the use of law to limit rights to practise or build places of worship (Cahill et al. 2004: 75), harassment (HREOC 2004), but not the denial of the right of religious groups to exist. Social cohesion in post-industrial societies Religious diversity was a characteristic of the First Fleet and the society that has emerged in Australia. Australia has also been cohesive enough to be a successful society quite capable of producing, reproducing and responding creatively to change. Australia is not, and never has been, held together by similarity, or a single set of values. It is not a mechanically solidary society. Rather, interdependence has required each group and individual to make place for the other, to tolerate and even assist the other, because without the other, neither self nor society would survive. This foundational social fact qualifies and inspires the rhetoric about social cohesion. Australia is a congeries of groups, organisations and persons held together by interdependence. We simply need each other and so we put up with each other’s diversities, including religious diversities. We have also developed the social habit of tolerance and have supported social organisations that foster healthy religious beliefs. Australia is shifting from being an industrial society to a post-industrial society where consumption and service rather than production are central to the economy and to social and cultural life. The implications for religious life and social cohesion are only just becoming apparent. The role of religion is no longer to produce honest people in their dealings and cooperative with the system, but now to produce consumers. In addition, religion becomes something a person consumes through participation, identification and the purchase of identity supporting and declaring goods (Miller 2005). In this changed economic context, religions and spiritualities become consumer items available in a wide range of packaging and requiring different levels of investment to consume. They may neither unite nor divide, but simply represent a passing expression rather than a deep commitment to a group with a history, culture and set of relations with other groups. Conclusion It is clear that one of the significant impacts of immigration is the increase in religious diversity. Religion, to some extent, is use as an indication of the geography of certain migrant populations. Australia-born children of some immigrant groups are continuing associations with their parents’ religious adherence. While recent immigration has been the prime factor in changing religious diversity in Australia, immigration waves occurring some generations ago have also contributed to spatial distribution and religious affiliation. With the rise of religious diversity through the migrant process, religious identity has taken on renewed significance and the consumption or display of religious markers have again become part of identities that differentiate people. Religious identity is replacing class and joining ethnicity and lifestyle as salient demarcating identities. 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Globalizing a Local Brand Case Study Example | Topics and Well Written Essays - 2500 words

Globalizing a Local Brand - Case Study Example In international marketing, it is important for any company to judge the external environment before entering into a new foreign market to understand the feasibility of the business in the target country. The evaluation of external environment is very essential and it is a continuous process. In the light of the all the external environmental factors the crucial factors that are important to know are market growth of the particular industry and the organization’s growth. From that only, anyone can actually understand the performance of the company. For example, if the market is not good in a particular region then it’s obvious that a company should maintain caution while going to international market. The host country’s political and economic conditions play a major role in understanding the potentiality of the company. The branding of Wiggles is also important aspect here to understand the situation. This study has analysed the entire business situation of the c ompany on the basis of the mentioned criteria. Table of Contents 1.0 Introduction 5 1.1 Aim 5 1.2 Scope 5 1.3 Background 5 2.0 Environmental forces of Middle-east affecting the Wiggles 7 2.1 External Environmental Forces 7 2.1.1 Political Environment 7 2.1.2 Economic Environment 7 2.1.3 Social Environment 9 2.1.4 Legal Environment 11 2.1.5 Technological Environment 11 3.0 Competitive Factors in UAE 12 3.1 Market size 12 3.2 Purchasing power 12 3.3 Disposable income 12 3.4 Market Demand 12 3.5 Industry Supply 13 4.0 Market potentiality in the Middle-East analysis and discussion 13 4.1 Analysis 13 Strengths and weakness to open a market in UAE 14 4.2 Discussion 15 5.0 Conclusion 16 References 17 1.0 Introduction 1.1 Aim Business has taken a new dimension now days. It is not the traditional way to do the business where there will be a point of sale and people will believe on hard sales that means selling the products would be in highest priority. Business has taken new shape and colour . Previously there were only two approaches of marketing present in the world – the Production concept and the product concept. The production concept says that emphasizing more on production can lead to a greater amount of output in the economics. 1.2 Scope By selling more units the firms can gain more profit. After that, the Product concept came in view and the concept explains the details about the product differentiation that means adding more and more features on product could make the product different from the other product. But this concept also leads to high cost for the producers and this is what we call as â€Å"Marketing Myopia.†Recently the concept is present in the market is Social marketing. Social business concept is the new dimension of the business where the organization feels itself as a part of the society. The organization would provide the merit goods to the society (Blythe, 2006, p.89). 1.3 Background It’s not only the goods market but ità ¢â‚¬â„¢s the service market that has created a new era in the marketing field. The companies like Wiggles provide service to the people around world for last 21 years. Here it is noted that goods market is somehow different from the service market. In goods market, we can actually see the products, we can touch the products, we can transfer the product but in case of service marketing there is no transformation of the product, there is no homogeneity of the products. ‘Wiggles’

THE IMPACT OF THE TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE Essay

THE IMPACT OF THE TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE TURNOVER WITHIN A RETAIL ENVIRONMENT - Essay Example In this background the major research finding is included and that is the retail employees leave the job because of the lack of proper communication and interaction with their managers which lead to the dispute with him. This section discusses the major reason of the employee turnover in the retail industry, and that is the dissatisfaction of the employees because of innumerable things. Human Resource is the key factor for any industry or business to survive in the cut throat competition. It is not only the question of surviving but also growing and successfully accomplishing the objectives of the business. Especially in the crucial time of recession every small scale large scale industries, retail sectors and other small and large businesses are suffering from this economic meltdown. So it is mandatory to work hard for the growth. In such situation it is the human force that is whole and sole in the process of attaining the goals of the business. So the focus should be given on the employee satisfaction. One of the major causes of the employee satisfaction, which we are going to discuss here, is the effective leadership. Good and visionary leaders motivate the entire team to work hard and they can create a sense of belongingness and responsibility among the employees. The employees have a tendency to leave their job for many reasons and it is the responsibility of the leaders to find out the reasons behind this tendency and took the initiatives to overcome the employee turnover problem. The inability to preserve effective leadership leads to employee turnover, which effects an organization’s productivity and profitability. This study will examine the relationship between transformational leadership characteristics of retail sales managers and the anticipated turnover of retail sale employees. One of the most pressing challenges for retail employees is to assure a competent, qualified, and satisfactory

Economic and Political Issues in Asia Essay Example | Topics and Well Written Essays - 1000 words

Economic and Political Issues in Asia - Essay Example The major differences between these two crisis can be identified as the implications of US financial crisis has global impact while the impact of 1998 Asian financial was particularly limited to South East Asian countries only. On the other hand, poor financial reporting can be attributed as the major cause of both financial crises. Reasons of 2008 US Financial Crisis The collapse of the Lehman Brothers had spread the terror in the global financial markets. The 2008 US financial crisis was one of the largest global economic crises marked in the modern world. The US government regulations started to wear away the lending standards in the middle era of 1990s. During that period Fannie Mae and Freddie Mac, the government owned enterprises were the owners of the huge share of the American mortgages. However in the year 1995, the US regulation increased the holding of loans in order to lower the borrower’s income. The United States government levied a regulation on Fannie Mae and F reddie Mac to lend loans with either less or no proportion of down payment. This policy of the government resulted on lowering the purchase capacity of the mortgages in order to recover the bad debts (Gwartney, 2009). The Community Reinvestment Act, 1995 regulated by the government also wanted the banks to grant loans in equal proportion to the number of the minority population existing in the financial markets. These objectives were met by the reduction of the conventional lending standards (Gwartney, 2009). There were two major reasons for the financial crisis in the year 2008 namely the increasing prices of the houses and the mortgage market being ineffectively regulated. In the initial stages of 1990, the increasing demand for the houses lowered the mortgage interest rates. Nominal rates are considered as important factor in the mortgage markets as it largely determines the repayment capacity of the borrower. Nevertheless, the financing of mortgages rapidly increased in the US m arket without the consideration of the nominal rates being decreased. This trend of decrease in the mortgage rates moved towards a drastic financial crisis in the US (Baily, Litan & Johnson, 2008). Precisely, the increasing demand for houses leading towards unstable price increase and skewed demand for mortgages by financial institutions were the prime reasons behind the eruption of 2008 US financial crisis. Differences Between 2008 US Financial Crisis and 1998 Asian Financial Crisis The most affected countries in the 1998 Asian financial crisis were Taiwan, China, Japan, Singapore, Hong Kong, and South Korea. The Asian crisis had started with the threat in the currency rates of the South East Asian countries of Malaysia, Singapore and Japan. Later the major causes of the Asian financial crisis accounted to the gradually increasing prices of the assets and the excess value of the real exchange rate. The rapid increase of the short term foreign borrowing was one of the major external causes of the financial crisis in the Asian countries (Institute of Development Studies, 1998). On the other hand the major causes of the US financial crisis were the unorganized mortgage markets due to the increasing demand for houses. The disturbances in the mortgage financing augmented due to the non-adherence of the nominal rates. The differences in both the financial crises lie in

Some Distractions While Driving English Language Essay

Some Distractions While Driving English Language Essay Im driving down the road on a highway in a yellow Sun Fire, bumping to the radio with three other friends in the car as passengers, looking down in my lap, not glancing at the road, when all of a sudden I look up and see a green car coming toward me. I swerve to stop an accident from happening. Close, but everyone is safe. A year has past since I almost well, I dont know what could have happened. If I hadnt started paying attention we would have been gone. Be careful of your surroundings and what you are concentrating on while driving because you might just end up taking someones life just like I almost did. Ever since my incident in Hubbard, Ohio, I never talk and text while Im driving; however, if I have to talk or text, I pull over to the side of the road or into a parking lot. I never would have learned that, if I didnt experience it for myself. I didnt want to drive for a month, and if I really had to, I would make sure my phone was kept away so I wasnt tempted by it. I also received anxiety from my situation. I would become anxious when I got on the road and a car pulled out in front of me, or if a car would just tailgate me. Not only did my personal experience help me learn, but it helped me think about others on the road, instead of worrying about the friend or person that I was texting. When I realized what I was doing, I also realized, if I wouldve hit that car, I could have injured my friends and myself. If that were to happen as an accident, that wouldve been something I would have to deal with for life. Secondly, it was not my car, so therefore my insurance would have risen, and my best friend wouldnt have a car. If you ever witnessed an accident or were a part of one like me, take it as a lesson learned. In my case, I did because I didnt realize so many consequences that go along with distractions while driving. Its a big responsibility to take as a teenager. A lot of teenagers would want to party, hang with friends, and be with their boyfriends; they do not want to be in a hospital under critical condition because of an accident that happened from texting and talking while driving. So pay attention to the road, and not your phone. Talking and texting could be very deadly. Im here to tell you, how we can save a life by cutting out a lot of distractions while driving. The top ten distractions that are caused by accidents are eating, texting/talking, pets, radio, friends/family, moving objects, and lighting a cigarette (Insure.com 16, 2009). These top ten distractions are the cause of the high rates of accidents. All of these distractions while driving are deadly weapons, and we as college student/adults dont really take it seriously. There are three main distractions identified by (NHTSA) National Highway Traffic Safety Association: Visual, Manual, and Cognitive. Visual- is taking your eyes off the road, Manual- taking your hands off the wheel and Cognitive- taking your mind off what youre doing (UDT, pg.1). Dprimarily drive with edare (fragment) using while driving: , you listed six Drivers should avoid distractions while driving to prevent fatal crashes. Laws have been implemented; therefore, we would be at a lower risk for accidents, injuries, and deaths. The seven states that banned cell phones, found out that there were less accidents because they implemented the law (source?). Even if cell phones did become illegal, I understand we would still use them but they should be used for emergency purposes only. It may seem like common sense handling and dialing while driving but it makes it less safe because your eyes are off the road. According to the National Highway Traffic Safety Administration three percent of drivers are talking on hand-held cell phones at any given time. The NHTS explains that fifty-four percent of drivers who usually have a wireless phone on their vehicle, and seventy-three percent are reported using their phones while driving (Lance, n.d. 2010, p.1). Since technology has advanced in society, there are so many things we can use on our cell phones while driving in a car. One of the most commonly used are blue tooths, (plural not possessive) which would help prevent some of our high accident rates. Bluetooth is a known method for data that uses short-range radio links to replace cables between computers and their connected units (Fitzgerald, 2006). The state of Minnesota has an all out ban on cell phones while driving; the law says a pProvisional driver may not operate a vehicle while using a cell phone. The other states will permit using a cell phone if it is not being held to your ear.   Ã‚  You can still use a cell phone while driving if you use a headset.   The wireless headsets are popular due to the new Bluetooth technology.   With the combination of the Bluetooth technology in your cell phone and headset it allows your headset to automatically connect to your cell phone without any set up (Wilson, Nov 4, 2005). According to Officer Gary Fernandez of the California Highway Patrols, he investigated that 1,119 accidents during 2008, which amounted to an 8 percent increase over the amount 1,036 accidents investigated in 2007. is a word missing from the quote? Fernandez also stated the amount of accidents while driving under the influence rose in 2008 over the amount in 2007 (Aelusive, n.d. 1). Relevancy? In Wisconsin within the last thirty days, they showed the statistics of each distraction with the percentage. Most of the distractions just cause injury, but some injuries might lead to death. Seventy-nine percent of teens listen to the radio, sixty-one percent of the drivers go over the speed limit, sixty-one percent drivers drive with no hands at all, and uses their knees, fifty-one percent of teens text/talk, and forty-five percent eat and drink while driving. These percentages are very high for us teenagers, and it puts us at a higher risk than everyone else. The comparison to teenagers driving with distractions is worse than an elderly person thats on the road going twenty miles per hour. At least the older people are going slower to prevent an accident, but were going over the speed limit, because were becoming distracted in the car. This isnt a good combination. Statistics also show that, the decreasing rate of distractions while driving doesnt slow down until we hit our fifty , because thats the age where they dont always have to use technology to communicate. in MLA numbers 20 and above are written as numerals unless they begin a sentence In conclusion, I would like to say and hope we, as teenagers and adults, learned that distractions while driving can be, and are very deadly. Not only can it cause accidents, deaths, injuries, and fatal car crashes, but it can save someones life. Or in my case, it saved my friends and me. However, the saying while your driving is, you always know what youre going to do while driving, but you dont know what the other driver is thinking. Thats so true, you always have to pay attention to the road and others action, but you cant, if youre always concentrating on a distraction in the car that can wait. All it takes is a split second for your eyes to focus on something else, and it could be your last. I really hope we can stop being selfish and worry about others that are on the roads, instead of ourselves. At times, we all take life for granted and dont realize what we have until its gone. So hopefully we can focus on the road instead of the phone, because luckily I was saved just in tim e. Im so blessed that God lifted my head up just in time, to prevent an accident, or maybe just my life. Work Cited entries not to style Insure.com. The 10 most dangerous foods to eat while driving. Insure.com, 09-16-2009. Web 13 Oct 2010. Lance, Kim. Cell Phone Statistics. NEWSdial.com. NEWSdial.com, Web. 13 Oct 2010. . Fitzgerald, P. (2006). Are Bluetooths headsets safe? U.S Department of Transportation. Washington: Web. 13 Oct 2010. . Wilson, N. (2005, November 4th). Legal and safe driving while talking on cell phone with Bluetooth enabled wireless headset. Retrieved from http://www.bestsyndication.com/2005/Nicole-WILSON/110405-Legal_and_Safe_Driving_while_talking_on_Cell_Phone_with_Bluetooth_Enabled_Wireless_Headsetl.htm Joslyn, You chose a good case claim and supported it with a good variety of evidence. Your introduction and your conclusion work well together. I would have liked the conclusion to be shorter and less wordy because your last line is very powerful. This would have given it more focus. Your organization could be improved by grouping evidence with each main point consecutively. Im glad to see you went to the Writing Center, and you improved your grammar and mechanics significantly. There are still some issues as indicated above, but, again, its going in the right direction for sure. The assignment required 10 sources to include a personal interview, which you didnt include, meaning the paper does not meet the assignment requirements. This is a significant subtraction from your grade. Also, you have gone back and forth between APA and MLA style. 65/100 Grading Rubric Persuasive Essay Criteria Excellent A Good B OK C Not OK D or F Comments INTRODUCTION hooks the reader and provides necessary context. x CASE CLAIM clearly states a position on an arguable issue. x MAIN POINTS are relevant and clear. Word count dictates if all or most important points are included. x EVIDENCE from a variety of credible sources is used to support each main point. x x personal interview: none OPPOSING POINTS are relevant, with all essential opposing points included. x REBUTTAL fairly and reasonably counters each opposing point. x CONCLUSION serves to further strengthen the argument. x wordy, but the last line is excellent CALL TO ACTION is reasonable, actionable, and made as easy as possible to execute. x WORKS CITED PAGE follows the required style and is nearly error free. At least 10 (10) sources must be consulted. At least 7 sources must be cited. You must include a RELEVANT personal, email, or telephone interview from a credible source (not a relative, friend, etc.). At least four different genres must be used (i.e. book, journal, field research, website, online database, video, etc.). You may access sources on the Internet, however. x 10 sources: 8 not to style CITATIONS follow the required style and are nearly error free. x not to style ORGANIZATION of main points, case claim, evidence, etc. follows assignment requirements and shows proper planning. x TRANSITIONS provide that sentences, paragraphs, and essay all flow naturally. x GRAMMAR is almost free of interruptive error. x PUNCTUATION is almost free of interruptive error. x SPELLING is almost free of interruptive error. x AUDIENCE is considered in the selection of the issue, style, tone, and vocabulary. x LENGTH AND FORMAT meet the assignment requirements. A paper that is too short or too long is penalized by the percentage of words over or under count. x Heading: not in format Header: good Length: long works page not to format OVERALL INTEREST FACTOR x

Growth of NYS Business :: GCSE Business Marketing Coursework

Growth of NYS Business For a number of reasons, business enterprise in New York grew by leaps and bounds between 1825 and 1860. New York's growth between the years 1825 and 1860 can be attributed to a number of factors. These include but cannot be limited to the construction of the Erie Canal, the invention of the telegraph, the developed of the railroads, the establishment of Wall Street and banking, the textile, shipping, agriculture and newpaper industries, the development of steam power and the use of iron products. On October 26, 1825 the Erie Canal was opened. The canal immediately became an important commercial route connecting the East with the Ohio and Mississippi Valleys. With tht time of travel cut to one-third and the cost of shipping freight cut to one-tenthof the previous figures, commerce via the canal soon made New York City the chief port of the Atlantic. The growing urban population and the contruction of canals, railroads and factories stimulated the demand for raw materials and food stuffs. In 1836 four-fifths of the tonnage over the Erie Canal came from western New York (North, 105). Much of this cargo was in the form of agriculture goods. The farmer become a shrewed businessaman of sorts as he tended to produce whatever products would leave him the greatest profit margin. The rise of the dairy industry was by far the most significant development in the agricultural history of the state between 1825 and 1860. Farmers discovered that cows were their most relliable money-makers, since both the domestic and foreign market kept demanding more dairy products (Ellis, 273). Price flucuations became increasingly important for the farming population between 1825 and 1860. Prices rose from the low level of the early 1820's until the middle 1830's and the farmer's shared in the general prosperity (271). Although the rapid industrialization and urbanization of New York had a great deal to do with the success of agricultural markets sporadic demand from aboard as a result of the Irish famine, the Crimean War and the repeal of the Corn Laws in England also contributed(North, 141). During this period Ohio, Pennsylvania, New York and Virginia, in that order were the leading wheat growing states. Between the years 1840 and 1850 New York ranked first in the production of beef. The absence of politic party differences on issues related to