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Listening is a Form of Love Essay -- Personal Narrative

Listening is a Form of Love Listening can be characterized as the demonstration of hearing mindfully. Love can be characterized as a solid redilection or excitement. Listening is in fact a type of affection. As I would like to think, when you tune in to a person or thing, that implies you are keen on what is being said. I likewise think listening is a type of mindful and of regard. You may think about the individual you are tuning in to or what you are tuning in to. Tuning in to a relative can be a type of affection. For instance, my incredible granddad, Nathaniel Hudson, 92, feels forlorn now since he lives in a nursing home and his family just comes to see him on more than one occasion week after week. He doesn't generally have anybody to converse with. At the point when he goes to my home on the ends of the week, he is extremely garrulous, revealing to me everything about his adolescence. More often than not he is exhausting and he rehashes himself regularly, however I realize it is a result of his age. It is hard for him to hear me when I react to him. Be that as it may, just by me taking a couple of moments to tune in to his accounts causes him to feel great since he had somebody to converse with. I made howdy...

5th Grade Topic - Causes and Effects Essay Topics

5th Grade Topic - Causes and Effects Essay TopicsWhy should your 5th grade cause and effect essay topics be a theme for your fifth grade essay topic? There are many theories that have been presented in the past as to why this topic is a theme. However, it is still up for debate. For some reason or another, these theories do not apply to elementary schools.In the final analysis, it doesn't matter what the reason for choosing this topic was, the result is the same. It has become the top choice for cause and effect essays for all the students in all grade levels. So I think we can safely state that elementary schools are better equipped to handle this type of essay topic than high school.The one thing that most people agree on is that it is easier to write about events that happened earlier in the grade level. The main reason for this is that they are more familiar with them. Furthermore, it is easier to think of what you are going to say based on what they are thinking. That is one rea son why the 5th grade cause and effect essay topics seem to be so popular. Once the child is able to think logically, they can come up with the best possible argument in their head for whatever argument they are putting forth.Another reason why these topics are easier to write about is because the child will be able to clarify and demonstrate their main conclusion. They will be able to show that something has occurred in the past which caused them to do what they are doing now.While the subject matter may not seem easy, it is definitely easier in fifth grade. It is easier to relay the facts, learn new facts, and connect the dots to produce a stronger argument. Thus, more students are using the five-grade essay topic. This is probably due to their age. Since they know more about the topic, they may be more prepared for fifth grade than those who are much younger. And if they are older, they may have had some experiences and thought processes that may be helpful in writing a five-grad e essay topic.Not only have their experiences changed the topic of these topics, but the curriculum in particular has changed. When the curriculum was first introduced, students were allowed to use what they learned in any subject they wanted to. Now, there are very strict time schedules and reading rules. That can't help but allow the fifth graders to learn more and go deeper in their studies.The fifth grade essay topic is just another way for the elementary school student to be better prepared for the many college-level courses and examinations that they will face in the future. It is a way for them to bring their interests that relate to the topic to the forefront. With these concepts, students can better understand what they need to know in order to be successful in their own endeavors.

Depression And The Mindset Of Those Who Are Afflicted

Upshaw Depression and the mindset of those who are afflicted Depression Kafka Gregor Stress depression Anxiety Parasitism Death Notes Works cited When an individual has no other choice but to rely upon another for their own livelihood, feelings of inadequacy may begin to tear at his or her mental well-being. These emotions could cause him or her to see his or herself as nothing more than a parasite harming the people that care about them. Accordingly, this thought process could then lead toward severe depression. Though one may go throughout the day dealing with emotions that make them feel ?depressed,? and these emotions may only last for a few days, this state is not true depression. Depression is not a feeling, but rather†¦show more content†¦. . and in 1911 Kafka s father insisted that Kafka help manage his brother-in-law s asbestos factory in the afternoons, and this endeavor occupied much of Kafka s free time, until the factory closed in 1917. Without the time and the energy put into his creative endeavors, Kafka grew lethargic, despondent, and prone to thought of suicide. (2) In the latter portion of his life, Kafka was forced to return to Prague due to an unknown medical condition that was causing him to deteriorate at a rapid pace. After a brief moment of recovery, the malady returned with renewed vigor. This consequently caused the ailing man to move in with his parents. The disease, now identified as an advanced form of tuberculosis, prevented him from leaving his bed, much less allow him to hold a job. Therefore he became very dependent upon his parents and spouse. This, combined with stress and self-inflicted isolation, resulted in depression setting in posthaste. With this abhorrent depression came a self-destructive thought process that caused ?Kafka to feel that he was nothing more than a tick, a parasite draining the life from all those around him. ? This calamitous period in the life of Franz Kafka yielded the inspiration needed for him to write this novel, as the entirety of the plot of The Metamorphosis retains symbolism that harkens back to Kafka?s bedridden days in Prague. (3) ?the most noteworthy and obvious of the symbolism is of Kafka himself in the

The Effects Of Obesity On The Health - 1393 Words

Accumulated excess body fat that may harmfully effect health is defined as obesity (Royal College of Physicians, 1998). Obesity is a developing condition within the population that already affects 1 in 4 adults in England (NICE, 2006). Internationally, being overweight is linked to a range of harmful health problems such as diabetes and heart disease. Obesity can be explained through the use of the nature-nurture debate, as it can be caused by both elements. In this essay, examples and facts will be discussed which show that obesity is a result of heredity and environmental factors. It is commonly believed that sometimes obesity runs in families, which means some people are more susceptible to weight gain than others for genetic reasons†¦show more content†¦The data was collected from 1963 to 2002. Results found that correlation of their BMI between identical twins ranged from 0.65 to 0.83. Poulsen and Vaag’s study (2003) based on the Danish population twins found that there was a genetic influence on body mass as twins inherited fat mass of 40-70% from their parents. These were much stronger than those between non-identical same sex twins which were correlation of 0.31 to 0.58. Such findings indicate that genetic background plays a crucial part in obesity. Studies have found that there are genes which increase our desire to eat fatty foods. One version of an obesity gene, FTO, showed in a study that it made fatty foods more tempting and altered levels of the hunger hormone, ghrelin (Frayling et al., 2007). Each individual has two copies of the FTO gene- one from each parent. Each copy comes in either a high or a low risk form. Those with two high risk copies of the gene are thought to be 70% more likely to become obese compared to those with low-risk genes. In the study, two groups of men were tested, all with normal weight. However, the varying factor between the groups was that one had the high risk FTO genes and the other was low risk. First few tests involved comparing levels of ghrelin before and after a meal in 10 men from each group. Findings suggested that ghrelin did not fall significantly afterwards in high risk participants, although their ghrelin levels began to rise

Appetite For Destruction by Guns N Roses free essay sample

For my album review, I chose to listen to Guns N’ Roses Appetite For Destruction. Guns N’ Roses is a rock band that came together in 1985 in Los Angeles, California. The lead singer of the band was Axl Rose. He is the only original member of the band that is still a part of the band today. Another well-known member of the band was Slash, who later became part of another band, Velvet Revolver, and started to do some solo work as well. Appetite for Destruction consists of some of the most well-known Guns N’ Roses songs, as well as some songs that are not more commonly known to those who are not very familiar with the band. The song list is made up of the following songs: Welcome to the Jungle, It’s So Easy, Nightrain, Out Ta Get Me, Mr. Brownstone, Paradise City, My Michelle, Think About You, Sweet Child O’ Mine, You’re Crazy, Anything Goes, and Rocket Queen. We will write a custom essay sample on Appetite For Destruction by Guns N Roses or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The album was released on July 21, 1987. I chose to listen to Guns N’ Roses because they have been one of my favorite bands for the past year and I thought it would be interesting to take a closer look at one of their albums. When I began to listen to this album, I started to listen to it focusing on the lyrics more closely to see if I had missed anything when I had previously listened to the songs. I wanted to pay attention to what Rose meant by what he was saying in the songs as well. I believe this is the most well known album that Guns N’ Roses has released. I think it is their album that has the most universally known songs on it. Since I had previously heard some of the songs on the album, I had very high expectations for this album. I expected to absolutely love this album. I really enjoyed Appetite for Destruction. My favorite aspect of the album as a whole was that it showed the growth and progression of Guns N’ Roses as a band. Welcome to the Jungle wa s used to illustrate the bands arrival in Los Angeles. They use imagery to show what a crazy and unpredictable town Los Angeles is, especially as musicians. As the album goes on, the band expresses things that have gone on in their lives as they were thriving together as a band. It shows that events of what the band went through it the two-year span that they had been together until the release of Appetite for Destruction. I really enjoyed this because I believe a lot of being a true fan of a band is getting to know the band’s history. Through this album, you get to take a look at the journey of Guns N’ Roses. I love the way Axl Rose sings on this entire album. He has so much control over his voice. He is a remarkable singer. I enjoy that he has a way of making his voice go from a normal singing voice to his signature, raspy voice that he uses within most of Guns N’ Roses’ songs. Although their use of profanity was a bit over the top, I enjoyed the lyrics of the songs. The band uses detailed imagery within their lyrics when describing certain places and people. The quality of the music was very good as well. The guitar riffs and solos within the songs are all very easily to recall and easy to sway along with when listening to the songs. Overall, the only real criticisms I have for this album is the excessive use of profanity. The setup of the album, the vocals, and the music were all put together exceptionally well. Guns N’ Roses Appetite for Destruction is a very enjoyable album. I believe it would appeal to those who are fans of other early hard rock/metal bands. I would not recommend this to children, however. The language and some of the other lyrical and musical content of the songs are not appropriate for children under the age of 16. This album is meant for more of a young adult and adult audience. Appetite for Destruction reached the top of the Billboard 200 following its release in 1987. If you choose to listen to A ppetite for Destruction and enjoy it, I would encourage you to look at other songs released by Guns N’ Roses as well.

Ways to Reduce Costs for an Organization free essay sample

Determine ways to create nonprice barriers to entry based on market structure. Larson ability to keep prices reasonable, but profitable he can cause his market structure to be nonprice in order for other firms to gain access. By Larson keeping his market structure non-price he can keep control on that market and control other competitors from coming and winning a geographical area. Larson could spend on marketing power. If he can flood the media with his brand, this will cause the other competitors either to spend twice as much or not at all; and since they are out for a profit most likely, they will not spend on media.Flooding the media will also continue to keep Larson brand on the minds of consumers when in need of the product. Larson can also differentiate its product by quality and eco friendliness. Larson could also control and own resources to the production of the process and this will cause a block for competitors Larson can also put patents and licenses on his products. We will write a custom essay sample on Ways to Reduce Costs for an Organization or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"A patent is the exclusive right of an inventor to use, or to allow another to use† (McConnell, Brue, Flynn,  2009,  p. 203).Employing too many or not enough people to work for the company can cause a company financial problems. Hiring the wrong people can cost the company money on training, retaining, absence, turnover, firing and hiring new employees. Because of the time that is taking to train employees and the time it takes to reprimand a negative employee can cause the company money and time. Instead of focusing on the company and its production, the focus is on employees. Since production is the process of transforming inputs into outputs.Production cost can be reduced by properly training employees and having effective and working machinery, equipment and buildings. The land and labor is the capital of the business and it is considered the raw materials and supplies in the production process. If these items are not in proper working order and used wisely cost for the company will increase. By Larson estimating materials, input needs and paying close attention the other cost of inputs and continually seeking to find less costly ways to produce the product.Inventory cost can be reduce, Larson needs to look over his inventory and make sure that he order exactly what he needs. He also needs to make sure that he shops around for better price. Operating cost is the overhead of the company for instance the rent, advertising, and supplies, insurance, taxes, furniture, license, electricity, and personnel wages. All these cost can be controlled if they are watched and controlled by making sure the rental is sufficient and not over spacious.

buy custom Factors That Affect Brand Equity essay

buy custom Factors That Affect Brand Equity essay Brand equity determines the performance, sustainability, and comparative advantage that a brand may enjoy or lack on the market (Kapferer 304). The two terms denote the relative strength of the brand over others. In the competitive corporate world, companies and firms have prioritized brand building as an integral aspect of business strategy. Brand equity is contextualized within the overall structures and framework of total quality management (Kapferer 328). Companies direct significant percentages of their budgetary allocations towards enhancing of their brand equity. Normally, the overall objective is to target the perceptions, sensibilities, opinions, and preferences of the clientele towards the brand. Competition by firms to enhance the image of their brand equity is considered as the virtual terrain for the battle for the psychological attraction of the clientele (Simovic 56). The process of brand building often works through covert and overt ways. The subliminal psychological impact on the minds of the consumer and appeal across different segments of the market are the fundamental objectives of enhancing brand equity. Various studies have explored the different factors that contribute to brand equity in the corporate world. However, few studies have focused on the actual nature of associations between these factors within the understanding of brand equity. Some of the factors that have been explored include marketing communication, pricing and price promotion, product category, distribution intensity, and the perceived quality of a product. This study will attempt to explore the various levels of impact that these five variables have in brand equity. The understanding of these associations and levels of impact will assist in contributing or annulling some of the theories and propositions that have been developed with regard to brand equity. These variables will be explored in terms of their efficacy in controlling the minds of customers towards designated business goals and objectives. The forces of globalization and liberalization of the market economy have made it important for corporate strategists to develop unique systems of brand equity in order to stay ahead in the competition (Simovic 89). The successful completion of the various aspects of brand equity will mostly involve the development of an integrated system that fits within the framework of total quality management. There is a need for studies to explore the fundamental building blocks and the shifting nature of associations that affect the relationships between the variables and brand equity. Such studies would be resourceful for corporate planners and strategists to revise their methods of doing business in line with the shifting market trends. This position draws from the fact that markets are not static. The corporate space is fluid and responds to different kinds of global and local stimuli, macro-economic factors, and micro-economic influences. Aims and Objectives To determine whether there exists any association between marketing communication and the enhancing of brand equity. To explore the nature of association that exists between pricing and price promotion and the nature of brand equity on the market. To investigate the impact of product category on the nature of brand equity on the corporate market. To examine the effect of distribution intensity on the brand equity of a given product. To relate the kind and nature of perceived quality of product and brand equity of a given product. Methodology Target Population This study will target 150 regular consumers of fast foods in New York. The target group will be limited between the ages of 18 to 70. The respondents will be divided into halves across either gender. The selections will observe variations across the demographic categories of race, religion, sexual orientation, educational level, age, income levels, and political concerns. The choice of the sample size, age bracket of the respondents, and the mix in demographic variables will allow the study to capture a representative sample of the American urban population. Only the central parts of New York will be considered in the study. Outlying regions and annexes will be excluded from the study. The population of New York is among the largest in the United States comprising of nearly 18.9 million within an area of 17,400 square kilometers. Further, the study will particularly target respondents who will have lived within the city of New York for the last five years. The assumption made would be that this period is sufficient for an individual to integrate into the culture of a place and adopt certain aspects of lifestyles that rhyme with the dominant patterns of life. Immigrants, tourists, and businesspeople in the fast-food sector will be excluded from the study systematically. The exclusion of immigrants would be because they have not acclimatized sufficiently in the American urban society to warrant their involvement in the study. Tourists will also be excluded for the same reason. Businesspersons in the fast-food line of service will be excluded due to the high likelihood for bias in the information that they keep. Participants will be recruited through a personal contact with the city population at their different times of visit into recreational facilities. The researcher will establish contacts with more than 200 clients at the fast food stores in order to provide room for non-compliance. One of the assumptions that will be made regarding this study is that the clients to be found at the restaurants are more likely to be frequent consumers of the fast food than those who may be found in other areas of the city. Two or three graduate assistants will be enlisted in the task of establishing and retaining contacts with the target group. Studies have observed that a target population of 150 respondents and above is the most appropriate in capturing representative information on any given subject of the study (Kumar 78). Such a sample should reflect heterogeneous qualities in terms of demographic factors. Study Area This study will take place in New York City. New York is the most populated city in the United States of America. New York is an international destination for business, entertainment, technology, and other areas of modern interest (Lankevich 77). Current statistics puts the population of New York at 8,175,133 (Lankevich 151). New York reflects the worlds cultural diversity being home to about 800 different languages. There are about 4000 mobile vendors in New York. Many of these vendors deal in the fast food industry (Lankevich 45). The city is distinguishable from other cities in the United States because of the peculiar culture and manner of speaking. New York City is culturally diverse, which makes it convenient for the study of customer prefernces and opinions on the matter of brand equity. The concentration of major businesses at the different parts of the city shows that the city has a significant business potential and a research clientele. The corporate culture of the city and the relatively high levels of education in the city would influence the participation of the population. The choice of New York City as the study area would benefit from the mix of associations and the high volume of international business that affects the way in which consumers respond to forces that determine brand equity. New York has been regarded as a global nexus of business, which responds to the global forces that determine the conventional trends of business and consumer preferences. Some opinions hold it that New York acts as a global pace setter in the world due to the influence it wields across the different segments of the society. This will give the study an increased opportunity for generalization. This study will, therefore, explore the opportunities in order to expose the internal factors and forces that determine brand equity. Data Collection Methods Primary data will be collected through written questionnaires and interviews. This is because the study is primarily a quantitative approach. The questionnaires will be issued to the respondents and given sufficient amount of time to enable their cooperation. The information collected from the questionnaires will then be synthesized, organized and analyzed in order to a unified body of knowledge. Linkert scales will be used to explore the degree of opinion or perspectives adopted by the respondents on the various variables that regard brand equity. A mixture of closed-ended question and open-ended question will be used in the questionnaires. Interviews will be structured in a manner that would in the extraction of relevant information from resource people on the matter of brand equity. Businesspersons, business experts, and researchers will be responding to specific elements of the questions. Each question in the interview will be scheduled to take between 5 to 10 minutes. The information from the interviews will be collected by way of tape recorders and notebooks. The information will then be synthesized in order to align them with the objectives of the study. The responses will be coded and analyzed using Statistical Package for Social Sciences (SPSS). Secondary information will be obtained from archival records, peer-reviewed journals, business databases, and other sources of published works that explore the matter of brand equity and its influence on consumer trends and preferences. Priority will be given to the most recent publications. Publications that fall within the past ten years will be considered. These publications will be organized according to particular themes that are consistent with the objectives of the study. Information from the secondary sources will be clustered into tables and matched with existing bodies of information as represented in the literature review. According to the studies on approaches in methodology, pairing and matching of information helps in harmonizing of disparate forms of information into a meaningful whole (Goddard and Stuart 91). Test for Reliability of Research Instruments Validity Since this is a quantitative research, it will be important for the study to determine the reliability of the instruments. It is usually important to determine whether the selected instruments have the capability to measure, the kind of relationships that they are designed to determine. This enables the researcher to make an early decision on whether to procede with the research instruments of whether to adopt other kinds of instruments. Another important aspect of this test is that it helps the study to determine the possible degree of error that might result from the measurements. In this study construct validity will be determined the suitability of a given test to a particular construct. The constructs to be measured will include the responses from the respondents regarding their preferences for particular products within the context of brand equity. The test of construct validity in this quantitative research will be used in the task of determining the possible variations in the nature of responses across one particular variable. Usually one group among the subjects will show a higher degree of the construct than the other. Reliability Reliability tests in research are used in the determination of the internal consistency of the test throughout a specified period of time (Kumar 56). It is the test of the stability in the results even if conducted in a different environment if it happens under the same conditions. Reliability and validity tests are understood within the need to provide works of research with the element of space-less and timeless universality. Reliability is usually measured in terms of coefficients such that it can be considered as low reliability or perfect reliability (Kumar 118). The test for reliability is usually considered as one of the internal elements that prove the authentic qualities of any work of research. It is usually considered that reliability tests will confirm whether a given finding can be relied upon in order to offer a generalized assessment regarding the topic under study. In this study, reliability tests were conducted through the coefficient of stability. The coefficient of stability is usually determined through the test-retest reliability. This study will conduct a pilot study based on a smaller sample of respondents in order to test the reliability of the instruments. Two studies will be conducted under the same conditions across different periods. The correlations between the two studies will be used to determine whether the instruments used in the study are reliable or not. Ethical Considerations Some of the information to be extracted from the respondents during the interviews and questionnaires may be of high confidential nature. It is for this reason that the study will choose to represent the information in terms of codes in order to conceal the identities of the respondents. Although the respondents will be within the age of consent, it would be appropriate to handle the information obtained in a manner that does not jeopardize some of their private interests. Another ethical consideration to be factored into this study is the search for official permission before the research takes effect. Seeking official permission before the study is one of the preliminary aspects of carrying out a research process. It is often considered as a fundamental factor because it helps to anchor the study within the standard parameters that are acceptable for the research process. Challenges Likely To Affect the Research Process Some of the challenges that are likelyy to affect the research process include non-cooperation by some respondents and time constraints. This research will involve dealing with members of the public whose daily schedules are difficult to follow. The researcher is likely to encounter problems of maintaining correspondence with these respondents because of this factor. The costs of maintaining contact with the respondents may pose significant budgetary constraints on the part of the researcher. However, one of the safeguards taken in anticipation of this challenge was exceeding the supply of questionnaires to the respondents. This move will shield the entire process against the possibility of errors that may arise because of poor compliance on the part of some of the sampled respondents. Another possible challenge that could be encountered in the course of the study is time constraints. Unforeseeable obstacles to the process may pose practical challenges towards the completion of the process. Some of these challenges may eat into the time schedule allocated for another part of the study. This would imply constant revision of the time schedules and adjust of the periods in order to compensate for the lost time. This would probably imply some element of mismatch between the time of the researcher and the supervisor. The methodologies developed for this study have been designed in such a manner that allows the ease of adjustments of the time factor. However, this threat has been taken care of through the allocation of slightly more time on every stage of the research in order to provide room for adjustment. Studies have pointed out the need to balance between quality and quantity in the execution of a research study. The study is also likely to experience budgetary challenges because some of the items and tools could exceed the estimated price by the time the study is on course. Acquisition of special software management date is one of the likely challenges that would impact negatively on the financial aspects of the research. Data Analysis Studies have pointed out that the process of data analysis must involve the matching of the objectives and the hypothesis of the study in order to promote cohesiveness and harmony in the research body. The analysis of data will be conducted through the Statistical Package for Social Sciences (SPSS). The information obtained from the respondents will first be translated into codes. The codes will then be entered into the software for the purposes of analysis. The process of analysis will involve regression tests, cross tabulations, frequency evaluations, and percentages in order to establish the nature and degree of associations that exist between the variables. Some of the methods that will be used during the process of data analysis are the chi-square, which will provide the degree of correlation between the various variables. The suitability of the chi-square as an analytical tool is derived from its potential to pair one or more variables in order to determine the degree of association that exists between them. Usually the magnitude of the correlation degree is used to tell whether there exists a significant association between the two variables. Various independent variables will be correlated with the dependent variable and other independent variables with the view of analyzing the way they affect or are affected within these associations. In this study, brand equity will be the dependent variable while the independent variables will include marketing communication, pricing and price promotion, product category, distribution intensity, and the perceived quality of a product. The information will be presented in terms of tables, charts, and histograms. The cross tabulation between the variables will be done in order to ascertain whether there exists a significant association between the different variables. The representation of the information obtained will be done in a manner that is consistent with the objectives of the study. The inferences that would be drawn from the study will be matched with the hypotheses in order to validate or invalidate the hypothetical basis of the study. In this manner, the study will contribute towards supporting to existing theories of providing critical evidence that offers competing perspectives regarding the dynamics and aspects of brand equity. Time Table Generally, this study is designed to be conducted within four months. The first month will involve the gathering of information from the respondents. This will involve the preparation and administration of questionnaires to the respondents. The second month will involve harmonizing, transcribing, coding of the information obtained from the primary sources. The third month will involve the analyzing the information and writing first draft of the report. The fourth month will involve editing and presenting the report. Month I Month II Month III Month IV Gathering of information Harmonizing, transcribing and coding. Analyzing and writing first draft Editing, reviewing draft and presentation Structure of Final Work Introduction to the concept of brand equity Factors affecting brand equity The impact of marketing communication on brand equity The effect of pricing and price promotion on brand equity The role of product category on brand equity The effect of distribution intensity and brand equity The impact of perceived quality of a product on brand equity Conclusion Buy custom Factors That Affect Brand Equity essay

Dusicyon (Warrah) - Facts and Figures

Dusicyon (Warrah) - Facts and Figures Name: Dusicyon (Greek for foolish dog); pronounced DOO-sih-SIGH-on; also known as the Warrah Habitat: Falkland Islands Historical Epoch: Pleistocene-Modern (2 million-100 years ago) Size and Weight: About three feet long and 25 pounds Diet: Birds, insects and shellfish Distinguishing Characteristics: Small size; strange diet About Dusicyon (Warrah) Dusicyon, also known as the Warrah, is one of the most fascinating (and most obscure) animals to have gone extinct in modern times, certainly not anywhere as well-known as the Dodo Bird. Not only was Dusicyon the only prehistoric dog to live on the Falkland Islands (a few hundred miles off the coast of Argentina), but it was the only mammal, periodmeaning it preyed not on cats, rats or pigs, but birds, insects, and possibly even shellfish that washed up along the shore. Exactly how Dusicyon wound up on the Falklands is a bit of a mystery; the most likely scenario is that it hitched a ride with early human visitors from South America thousands of years ago. Dusicyon earned its amusing nameGreek for foolish dogbecause, like many animals restricted to island habitats, it didnt know enough to be afraid of the second wave of human settlers to the Falklands during the 17th century. The problem was, these settlers arrived with the intention of herding sheep, and thus felt compelled to hunt Dusicyon to extinction (the usual method: luring it near with a tasty piece of meat, and then clubbing it to death when it took the bait). The last Dusicyon individuals expired in 1876, only a few years after Charles Darwin had the opportunity to learn aboutand be puzzled bytheir existence.

Service Recovery Effects on Customer Satisfaction Essay

Service Recovery Effects on Customer Satisfaction - Essay Example Further, the research results showed that their was a correlation between service recovery and customer loyalty. 1. Introduction The concept of service recovery is both a business function and a critical focus point from the marketing perspective. The hotel industry is majorly based on offering intangible services and this makes service recovery an important business strategy. Essentially, service recovery entails the measures that an organization puts in place to respond to failures in service delivery. The hotel industry is prone to several variables that make it necessary to put in place service recovery strategies. Therefore, the effect of service recovery on customer satisfaction and loyalty becomes an important topic of research. To gain insight into this topic, the researcher used questionnaires to collect data which was used to analyze the impact of service delivery on customer loyalty and satisfaction in the hotel industry. 1.1 Research Aim This report aims to examine the im pacts of service recovery on customer satisfaction and loyalty in the hotel industry. ... 2. Literature Review 2.1 Service Recovery According to Keith (2008), service recovery is the well thought out process solving the issues of aggrieved customer and returning the customer to a state of satisfaction with the product or company. Service delivery can also be thought of as the set of actions a firm takes as a response to poor service quality (Andreasson, 2000). Therefore, service recovery can be considered as the response of a firm to its clients after a product or service failure with the intention of appeasing the aggrieved client and maintain their business value. The ultimate goal of service recovery is to ensure that clients maintain their business relationships with the firm that caused them the initial problem. In every organization, things occur that may have undesired effect on the customer. Hence, a company needs to have systems in place to implement corrective measures whe n things go wrong. The ultimate test of a company’s commitment to quality service is how it handles issues concerning instances of provision of below per services (Craig. 1999). He further argues that organizations need to put in place effective recovery strategies to win back a customers trust after instances problems in service delivery. Service recovery strategies are necessary to ensure that the service failures do not fit into a pattern of failure which might have devastating effects on the business enterprise (Berry 1995). Some studies indicate that excellent initial service is much better than relying on service recovery. However, other studies point out that service recovery has a greater impact on the customer than even the initial service.

The instructions are given below Assignment Example | Topics and Well Written Essays - 750 words

The instructions are given below - Assignment Example However, most of the citizens in the European counties were not happy about what their governments were doing. In connection to this, the relationship between the states worsened. It was at this time that the, France began to experience revolutions. The main cause of the revolution was that, the French government had introduced a lot of tax on most of the commodities. This move was seen by the people as being unfair (Schroeder 5). It was also at this time that most European countries started importing slaves to their countries. Most of these slaves were drawn from Africa. However, the rate of unemployment had started to increase. Therefore, most citizens were not happy with their government because they felt that the government did not have their interest at heart (Schroeder 12). In addition to this, most of the people felt that the slaves could be a security threat to them. This is because at that particular time, Africans were seen as being uncivilised (Schroeder 4). Question two. How were Luther, Equiano, and either Engels or Dickens trying to create change in their worlds through their writings? What arguments did they utilize and who were their intended audiences? Make a historical argument about how their approaches differed and what those differences tell us about changes in Europe in the 16th-19th centuries. In the mid-19th century, Luther become increasingly concerned about how the catholic church was treating Christians. It was at this time that he started writing books why Christians should leave Catholic church and form another church. On the other hand Equiano writing was based on the English slave trade (Schroeder 5). He was more concerned about how the English was not respecting human rights. Finally, Engels main intention was to create awareness on the importance of the government to continue practising socialism. This was because at that particular time, most of the governments in Europe were trying

Problems with Euthanasia and Assisted Suicide Essay examples -- Euthan

Euthanasia Problems      Ã‚  Doctors do err on cancer patients' survival times, so how can they say when the time is ripe for assisted suicide. A study in the July 1 issue of Cancer, the journal of the American Cancer Society, finds that doctors are often wrong in predicting how long terminally ill cancer patients will live. After studying the accuracy of doctors' predictions regarding 233 patients with end-of-life cancer, the researchers found most doctors had a tendency to overestimate survival time. But among patients who lived longer than six months, 40% had been expected to die sooner. The results are relevant to decisions to refer patients to hospice care -- and also to decisions for assisted suicide, which in Oregon can only be made by patients who are expected by their doctors to die in six months [A. Vigano et al., "The Relative Accuracy of the Clinical Estimation of the Duration of Life for Patients with End of Life Cancer," 86 Cancer 170-6 (July 1, 1999); Reuters, 6/30].    Numerous US studies have established that the Americans most directly affected by the issue of physician-assisted suicide -- those who are frail, elderly and suffering from terminal illness -- are also more opposed to legalizing the practice than others are:    * A poll conducted for the Washington Post on March 22-26, 1996, found 50% support for legalizing physician-assisted suicide (Washington A18) Voters aged 35-44 supported legalization, 57% to 33%. But these figures reversed for voters aged 65 and older, who opposed legalization 54% to 38%. Majority opposition was also found among those with incomes under $15,000 (54%), and black Americans (70%).    * An August 1993 Roper poll funded by the Hemlock Society and other euth... ... suicide: attitudes and experiences of oncology patients, oncologists, and the public." 347 The Lancet 1805 (June 29, 1996):1809    Humphry, Derek. "What's in a word?" Euthanasia Research & Guidance Organization 1993, Table 1-A.    Koenig, Dr. Harold et al.. "Attitudes of Elderly Patients and their Families Toward Physician-Assisted Suicide." 156 Archives of Internal Medicine 2240 (Oct. 28, 1996)    Lee v. Oregon, 891 F.Supp. 1429 (D. Or. 1995), vacated on other grounds, 107 F.3d 1382 (9th Cir. 1997), cert. denied, 118 S. Ct. 328 (1997).    "Poll Shows More Would Support Law Using Gentler Language," TimeLines (Jan.-Feb. 1994):9    Washington v. Glucksberg, 117 S. Ct. 2258, 2262 n. 7 (1997. -- -- --. 117 S. Ct. at 2272, quoting United States v. Rutherford, 442 U.S. 544, 558. 1979.    Washington Post, April 4, 1996.

Gran Torino Essay

After a while, the two bonded and where Walt helped him through manhood by toughening him up, providing dating advice and helping him get a job in construction. During this, Walt learned that Thao had tried to steal the car to be a part of the gang that he confronted earlier in the movie. Throughout the rest of the movie, the gang had harassed Thao by destroying his construction tools, conducted a drive-by shooting, sexual and physically assaulting Thao’s sister. He then realized that Thao and his sister will never safe as long as the gang is still in the neighbourhood. For this reason, he had gone to the gang member house and committed one final act to help save them. In this paper, the effects of social construction of race and how it is portrayed in the film will be examined. First, the concept of social construction will be analyzed, providing an overview of the definition and its effects. Furthermore, how it is illustrated in the film will be examined. Race as a Social Concept Historically, race has been utilized to differentiate individuals based on their biological and physical appearance. Traits including body shape, skin color and hair style were used to divide individuals into particular racial group (Machery and Faucher, 2005, pp. 1208). However, no empirical evidence exists to supports these classifications. This, in turn shows that differentiations are not rooted biologically or based on getting differences. Rather, the concept of race is explained through process of social construction. Through the lenses of social constructionism, it does not deny the evident physical differences in skin color and characteristics of individuals (Rothenberg, 2008, pp. 10). It simply sees these differences on a continuum of diversity rather than as reflecting innate genetic differences among people† (Rothenberg, 2008, pp. 10). Therefore, race exists due to society’s placing significance on the differentiation between individuals. Effects of Social Construct of Race Takaki stated that â€Å"race†¦has been a social construction that has historically set apart rac ial minorities from European immigrant groups† (as cited in Rothenberg, 2008, pp. 9). Throughout time, the categorization of race had form white hierarchy and domination over other groups of race. This in turn caused an effect of inequality, marginalization and unfair treatment towards particular groups. Asians, Blacks, Aboriginals, and Latinos are among the groups who are subjected to this form of treatment. Some examples include the justification of enslavement of black people, and the denial of access to Canada for non-white individuals. The success behind these social constructs is these divisions of race appear to be natural and a part of everyday lives rendering it to be invisible (Perry, 2011, pp. 16). Thus making it easy to be taken for granted (Perry, 2011, pp. 6). As Michael Omi and Howard Winant (1994) stated, Everyone learns some combination, some version, of the rules of racial classification, and of her own racial identity, often without obvious teaching or conscious inculcation. Thus we are inserted in a comprehensively racialized social structure. Race becomes ‘common sense’—a way of comprehending and being in the world. (as cited in Perry, 2011, pp. 16) Therefore individuals are aware of these divisions but choose to accept it as it has become a natural dynamic in society. Identifying Asian The concept of race is a social process that constructs differences creating divisions among individuals. Throughout time, the classification of certain groups has resulted in prejudice and stereotyping of particular racial groups. This is portrayed in one scene in Gran Torino when Walt was looking with scorn at Thao’s grandmother and said, â€Å"Why the hell do this chinks have to move in this neighborhood for? † (Eastwood, 2009). The protagonist’s use of the word â€Å"chinks† shows the stereotypical label of the Asian community. Chinks† is used to refer to the epicanthic fold found in the inner angle of the eye (wisegeek, n. d. ). This use of this term is associated to the racialization of the Asian race because this difference in appearance was utilized to negatively identify members of this group. Other perceptions in the film include Walt’s snarky comments such as â€Å"aren’t Asians supposed to be smart? Or the assumption as the Hmong as â€Å"jungle people† (Eastwood, 2009). These stereotypical and prejudiced statements are seen extensively throughout the movie. The irony of it is the statements reflect society’s views of the Asian identity. This leads to the notion that through the social process of differentiating groups based on racial traits and characteristics leads to the division of races with the effect of oppressing some. This, sequentially cause the stereotypical and prejudiced associations to be made. If society had not placed a meaning on physical appearance or characteristics, the racial assumption would not exist. Furthermore, if no classification were made towards these individuals, the Asian race will not exist. Youth Asian as Gang Members The Montreal police define a street gang as ‘a group of individuals, usually adolescents and/or young adults, who use the power of group intimidation in order to carry out, on a more or less regular basis, violent criminal acts’ (as cited in Chan and Mirchandani, pp. 116). Police documentation had identified five ethnic groups where street gangs originated (as cited in Chan and Mirchandani, 2002, pp. 117). Among the five is the Asiatic ethnic group (as cited in Chan and Mirchandani, 2002, pp. 117). The process of police construct of race in terms of street gangs involves the process of racialization (as cited in Chan and Mirchandani, 2002, pp. 123). Robert Miles defines it as â€Å"a process of categorization through which social relations between people are structured by the signification of human biological characteristics in such a way as to define and constructs social collectivities† (as cited in Chan and Mirchandani, 2002, pp. 12). It is when negative characteristics, traits and behaviour are associated with particular groups (Jiwani, 2011, pp. 43). This is due the perception and presumed differences of the group (Jiwani, 2011, pp. 43). In terms of the police construction of police, this can be seen through the provision of â€Å"Images of violence-prone ‘ethnic youth’ from war-torn countries (it is taken as given that the ‘ethnic youth’ in question are male) (as cited in Chan and Mirchandani, 2002, pp. 123). When compared to children in Quebec, Ontario, a police man stated â€Å" ‘ Here in [Quebec] our kids are born with a hocky puck in their hand, but there [a country of origin of immigrants] they come into the world with a grenade in their hands† (Symons, 2002, pp. 18)†The culture belief portrays the racialization of the street gang issue (Symons, 2002, pp. 118). The ideology that street gangs originated from the upbringing in a war-torn country signifies street gangs as an immigration issue. As another police stated â€Å"‘They have guns there [in country of origin],â€⠄¢Ã¢â‚¬ ¦ ‘It’s part of their more’† (Symons, 2002, pp. 118). This is seen with the portrayal of the Hmong gang in Gran Torino. Earlier in the film, Sue had shared to Walt that the reason they resided in America and is to escape the violence that is occurring in their homeland (Eastwood, 2009). By providing this background story of escaping a war torn country and the portrayal of young Asiatic gangs terrorizing the neighborhood, supports the racialization of Asiatic gang members. This has come from the social process of constructing that living a life in a war-torn country makes the individual a gang member. Since this living condition is associated with the Asian youth, these members are automatically perceived as a gang member. Other scenes in the film include the portrayal of the ethnic group Latinos as gang members, which are also identified as the patent of street gangs Minority groups and Immigrants as Criminals A key stereotype of Asians race is that of the mysterious, devious, fearsome Asian† (Zong and Perry, 2011, pp. 115). This consecutively marks the group as different and foreign which causes them to be feared and avoided. (Zong and Perry, 2011, pp. 115). Within society this is reflected through minorities and immigrants being â€Å"over police and under protected† by the criminal justice system (as cited in Chan and Mirchandani, 2002, pp. 69). Often times, during the legal process, immigrants are provided longer sentences and severe punishments compare to those who have lived in Canada for 20 years and more (Chan and Mirchandani, 2002, pp. 8). In terms of other minority groups, Blacks and Aboriginals are overrepresented in the correctional system ((Zong and Perry, 2011, pp. 115). Individuals in society are aware of these unfair treatments, but many still links race and crime together. This is due to the belief and perception of immigrants and minorities as dangerous and different. It is important to note that these factors cannot be found when looking at the white population. This leads to the notion that â€Å"‘Canadians’ do not break the law, but racialized ‘immigrant groups do’† (Chan and Mirchandani, 2002, pp. 9). The portrayal of minority groups and immigrants in the film can be seen when no white individual is shown to be a criminal. The members of the street gangs were of Latino, Black and Asian descents. The white characters portrayed were successful businessmen, a hero and a priest. In fact, the protagonist was a Korean War veteran where he killed several men in battle. Instead of being convicted for his actions, he was provided a medal of honor. The portrayal of these scenes shows that white individuals do not commit crime and so cannot be identified as criminals. Society had classified certain inviduals to be part of the Asian and Black race dividing them from the white population. Throughout various events and social processes the perception of Asian and Black race to be dangerous was constructed. This in turn had let these groups to be viewed as criminals. This is believed to be taken a significant effect due to unfair treatment and portrayal of minorities and immigrant in the criminal justice system. White as ‘powerful’ The notion of race as a social process has caused an effect where certain groups are marginalized. Within the society, a white individual is the dominant and superior while others are oppressed, and inferior. This perception has led to the view of that the white population is powerful compared to the other racial groups. The portrayal of this can be seen with the protagonist of the film. Thao and the other gang members had gone to his house to attack him. During the fight, Walt comes out pointing a rifle towards the gang threatening them to get off his lawn and leave. By doing this, he earns the respect of Thao’s family and the Hmong community. To show their gratitude, they showered him with gifts, meals and flowers. Through the remainder of the movie, Walt was shown to be a leader, influencer and hero. He was guiding Thao away from becoming a gang member by providing a job, teaching about manhood and purchasing items for him. He was also shown as a savior when he gave up his life so that Thao and his family can live a life without any gang violence. Within the racial context, the representation of Walt as the savior illustrates the ideology that white is powerful, whereas the Asian group is seen to be helpless, powerless and vulnerable. This leads back to the notion of social constructionism where the division of race had caused some groups to be in power and the others as powerless. In this case, the white group is seen to be of dominance while the Asian group is perceived to be inferior and vulnerable. Conclusion A once popular belief in society was that everyone was born into distinctive biologically and natural based differences known as race (Rothenberg, 2008, pp. 9). However as time passed, the notion of race had transformed into the idea that it was created through human interaction known as social construction. In other words, through social processes, the differences between racial groups were constructed and not from nature itself. However, through the development of division among groups, some were placed in a position of power while others in a minority position. Throughout time, the white group have become the dominant and powerful group over other racialized group. This, sequentially have led to several unfair treatment, marginalization, and oppression against this group. These effects have been portrayed in the film Gran Torino in regards to the racial group of the White and Asian. Through social constructionism, prejudices and stereotypical terms have been used to identify the Asians groups. Secondly, the notion of Asian youth as gang members. Thirdly, the perception of Asian individuals as criminals. Lastly, the ideology of white power over Asian groups. These reflections of currents societal beliefs and perception towards the White and Asian groups originated from the process of social construction. In other words, the reason why it the racial groups of Asians and White exist is through social collectivities . If society did not place a meaning towards the differentiation among individuals, race would not exist, thus these assumptions would be of non-existent as well. References Eastwood. C. , Gerber, B. , & Lorenz, R. (Producer). (2009). Gran Torino [Motion Picture]. United States of America: Warner Brothers. Jiwani, Y. (2011). Mediation of Race and Crime. In B. Perry (Ed. ), Diversity crime and justice in Canada. (pp. 39-56). Don Mills, Ontario: Oxford University Press. Jiwani, Y. (2002). The criminalization of race and the racialization of crime. In Chan, W. , & Mirchandani, K (Ed. ), Crimes of Colour (pp. 67-86). Toronto, Ontario: University of Toronto Press. Machery, E. , & Faucher, L. (2005). Social Construction and the Concept of Race. The Philosophy of Science Association, 72, 1208-1219 doi: 0031-8248/2005/7205-004. Perry, B. (2011). Criminal Justice/Social Justice. In B. Perry (Ed. ),  Diversity, crime, and justice in  Canada  (pp. 3-38). Don Mills, Ontario: Oxford University Press. Rothenberg, P. (2010). Race, class, and gender in the United States  (8th  ed. ). New York: Worth Publishing Symons, G. (2002). Police constructions of race and gender in street gangs. In Chan, W. , & Mirchandani, K (Ed. ), Crimes of Colour (pp. 115-127). Toronto, Ontario: University of Toronto Press. Zong, L. , & Perry, B. (2011). Chinese Immigrants in Canada and Social Injustice: From Overt to Covert Racial Discrimination. In B. Perry (Ed. ),  Diversity, crime, and justice in  Canada  (pp. 106-124). Don Mills, Ontario: Oxford University Press.

A Comparison of The Scarlet Letter and The House of the...

A Comparison of The Scarlet Letter and The House of the Seven Gables Nathaniel Hawthorne, one of Americas most renowned authors, demonstrates his extraordinary talents in two of his most famed novels, The Scarlet Letter and The House of the Seven Gables. To compare these two books seems bizarre, as their plots are distinctly different. Though the books are quite seemingly different, the central themes and Hawthornes style are closely related (Carey, p. 62). American novelist Nathaniel Hawthorne is most famous for his books THE SCARLET LETTER and THE HOUSE OF THE SEVEN GABLES, which are closely related in theme, the use of symbolism, characterization, and style. The central themes in The Scarlet Letter and The†¦show more content†¦Phoebe is considered to be the heart which warms the house, while Holgrave is the intellectual head. When Phoebe and Holgrave fall in love, heart and head are brought together to form a union that may end the curse forever (Sheldon, p. 16). The obvious and most prevalent theme in both books is the effect of sin. In The Scarlet Letter, Hester Prynnes sin was an understandably human one which arose from desire for the simple human bliss open to all mankind. At this point, Roger Chillingworth is capable of remorse and is still able to rejoin the great heart of mankind, but he is led astray into his own sin in which he pries into Dimmesdales heart, and his latent evil posses him (Rountree, p.89). In The House of the Seven Gables, this theme seems to come through as an inherited curse. Greed drives both Colonel and Jaffrey Pyncheon to encourage the persecution of a less powerful man, and then takes his land or inheritance. This sin is seen as a curse throughout the book as it influences all that the living do (Carey, p. 58). One of the characteristic themes of each book which helps to establish the setting, is the individual vs. society. Hester Prynnes battle with society is established immediately, and we are let to judge her for what she has done. Hawthorne is known for being a Romantic writer with a Romantic subject: a rebel who refuses to conform to societys code. MostShow MoreRelatedEssay about Symbols and Symbolism in The House of the Seven Gables3364 Words   |  14 Pagesin The House of the Seven Gables      Ã‚  Ã‚  Ã‚   American literature reflects life and the struggles faced during existence. Symbols are an eloquent way for an author to create a more fully developed work of art. The stories themselves tell a tale; however, an author also uses symbols to relay his message in a more subtle manner. Nathaniel Hawthorne was one of the earliest authors to use symbols as an integral part of his plots. 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All of the characters possess some hidden secret that has taken root in their soul either consciously, or subconsciously, andRead MoreAnalysis Of Nathaniel Hawthorne s The Minister s Black Veil 2532 Words   |  11 Pagesquality dominates the fiction of Nathaniel Hawthorne, it is a consistent fascination with the idea of human sin. This is explored and expressed in a wide variety of ways by him; a novel like The Scarlet Letter treats sin as more of a failing demanding understanding, while The House of t he Seven Gables is a more complex treatment of sin, guilt, and redemption. So too do Hawthorne s short stories vary in how they address sin, but it remains clear that it is the core element of them. Two stories

Meet the German Diet - Free Essay Example

Sample details Pages: 5 Words: 1441 Downloads: 1 Date added: 2019/02/15 Category Health Essay Level High school Tags: Diet Essay Did you like this example? The following questions are being edited in compliance with the PBL: Meet the German Diet (MGD) assignment revision which is due 10-20-2018: What would be Jane’s first steps? ANSWER: Jane’s first step in the compilation of the report is to conduct a literature review that may include the following words/phrases in the search engine: Amish, Diet, Type 2 Diabetes, etc. The literature review should be limited to returns that are a) from medical journals or other refereed sources and b) 5 years or younger in regards to publication date to ensure accuracy and up-to-date information. This information once collected should be share with her writing partner so that they can vet the references together in regards to pertinence to their topic. In the case of partners working together on the literature review, it may be helpful to set up a drop box so that both can contribute literature for review when writing the paper. By doing this, it is also easier to double check and eliminate double entries of the same articles or similar articles. Don’t waste time! Our writers will create an original "Meet the German Diet" essay for you Create order What data would be important? What biostatistics could she apply to the data? ANSWER: Because the topic is that of why Amish have less incidence of Type II Diabetes, it would be important to ascertain whether or not Amish truly have less Type II Diabetes not only in the geographic area of the country that Jane and Mike work, but also around the United States as well as possibly abroad (the decision to include other countries should be made at the start of the literature review). This could be done through a survey or reviewing established data sets from the state health department. It should be understood however, that the Amish do not commonly use physician’s services, preferring to first try home or natural remedies. Therefore a diagnosis of diabetes could go unmade for quite some time; therefore statistical data may be limited. Regarding the types of biostatistics that can be applied, it depends on the type of study that is done. According to Savage, Kubs and Groves (Savage CL, 2016), causality determines whether or not there is a cause and effect relationship regarding risk factors and health effects. If one reverses this thought so that instead of looking at what causes diabetes in Amish, the researcher looks at what causes there to be a lack of diabetes in Amish populations, then the causal relationship becomes important. This might further lead to the use of an Ecological model as the best method for examining the German Diet and its effect on Amish populations. This is due to the Ecological Model looking at â€Å"groups† as opposed to individuals. If interested in only determining a) how many Amish have Type II Diabetes at this time, then the learner suggests that it would be helpful to first look at the rate of diabetes that is currently found in this population. To calculate this would require one to have an accurate estimate of the disease in the Amish population (numerator) over the total number of Amish in the area (denominator) as a method of calculating the morbidity. If this is not ideally possible, then it would be helpful to go to Bureau of Vital Statistics (BVS) and pull up the number of deaths attributed to diabetes in Amish populations as the numerator over the total population (denominator) and calculate the mortality rate. Once this information is available it would be easier to decide on the best descriptive statistics to compile. If one is dealing with mortality data, the cross-sectional study would be more helpful as it would give an estimate of the disease within the population at the given time of the mor tality data. In either data set (mortality or morbidity), it is possible to also conduct a cohort study as well as examining relative risk. This is because cohort studies follow a particular or specific population or group of people over a period of time. As it is unlikely that Jan is doing this study for an extended time, this would be reliable if it were conducted as a â€Å"prospective study† if studying what is going to happen in the future (morbidity), retrospective (if studying mortality) or historically if for some reason the study is going to be over several years of previously collected data (i.e. BVS data). What will these first statistics tell her? Initial statistics will tell Jane and Mike the approximate number of diabetic Amish in the area that they are reviewing. But because the data may not be complete in terms of accuracy due to reliance on home/natural treatments, there should be further investigation (N/A, Do Amish Visit Doctors?, 2018). What other information might be helpful? ANSWER: As with many studies, what is not in evidence is often also very important in understanding a disease process in a population. It would be important to try and identify the home/natural remedies that may be utilized for such symptoms of diabetes as nocturia, weight loss or gain, hunger, thirst and dry mouth (N/A, Early Signs of Diabetes, 2018). Also, one might want to look at medical complaints or home treatment with natural remedies involving 4 out of the 6 symptoms listed above which might point towards diabetes that has not yet been diagnosed. What analytic procedures could they complete with these data? ANSWER: As mentioned earlier, the Odds Ratio and Rates Ratio could be accomplished by using data from 2 x 2 table. It might also be of interest to compute Incidence if looking at only the immediate data or Prevalence if looking at a longer study or tracking participants over time. Also, Case-Control studies are possible using a 2 x 2 table. If reviewing records, one might also consider a Retrospective or Historical cohort study or if pursuing new and future data, utilize a Prospective study (Savage CL, 2016). What other data might be helpful in completing a report on diabetes in their county? ANSWER: If only looking at Amish and the incidence of Type II Diabetes in one county, the following should also be examined: health department records of Amish medical visits and reasons, Amish population behavior/habits in the county (use of fast foods, gymnasiums, etc.), historical data on use of medical facilities by Amish in the county or state. The Bureau of Vital Statistics should be consulted to see what the leading cause of death among Amish in the county are. This information may give good information regarding causes of death that could be correlated to possible Diabetes. What would be their findings? ANSWER: It is hopeful that they would find the number of Amish citizens that have been diagnosed with Type II Diabetes in the County. This in turn could prove to be interesting in regards to the dietary habits and physical activity of the Amish as relates to the diagnosis of diabetes. Is the county in line with 2020 targets for objective D-1? In examination of the Healthy People 2020 document, Objective D-1 states: Reduce the annual number of new cases of diabetes in the population (N/A, Objective D-1, 2018). If one reviews the scenario, the overall number of cases of Type II diabetes is â€Å"increasing† in the county, so therefore (regardless of the fact that the Amish make up a small number of these diagnoses), the answer is no. The county is not in line for showing a decrease in the number of new cases of diabetes. How could this inform the development of interventions? ANSWER: The information which shows that diabetes is not on the downswing in the County is a strong call for an intervention within the community. Therefore as part of the paper that Jane and Mike are going to write, they should also include their ideas on how to educate the county citizens on the dangers of diabetes, symptoms and available tests that may be done to confirm or rule out a diagnosis of Type II Diabetes. It would also be helpful to those receiving this information to have an idea of where they can be tested (blood glucose and A1C) and what these tests measure. Brochures that could be placed in lobby of physician’s offices as well as the health department would be informative in a private way, allowing the patient to make the decision to broach the topic during their visit, if they feel they have some of these symptoms. In patients that are diagnosed due to screening as â€Å"pre-diabetic†, there should be educational counselling with the patient to try and reverse the process while it is possible. This should be done through close monitoring and regular visits to assist in nutritional counselling and dietary change.

Essay on Race and the Invisible Hand - 1773 Words

Race and the Invisible Hand Racism is a social dilemma that has been dealt a frequent occurrence in the history of mankind. People have experienced different forms of racism and depending on what part of the world you lived in, many wars have been fought different ethnic and racial group. The term racism has been over used so much so that it does no longer have a significant definition. The meaning varies depending on who is being asked what racism is. According to the book, Institutional Racism in America, however, racism is a broad term. â€Å"Discrimination, segregation, harassment intimidation and other acts are what is deemed illegal in America, the authors note. When these acts are practiced on groups because of their race, sex,†¦show more content†¦On the other hand, black men persistently are being asked to confirm their expertise, as well as advance through policies that are not being enforced to the masses. The excuse used by the white employers was that they saw it fair to give favored assistance to them to annul affirmative action policies. Affirmative action has allowed blacks and minorities who will normally not be hired by certain employers has allowed them to put their foot in the door. Affirmative action in my humble opinion also does not allow the most qualified person to get the job, but it allows a company to hire any minority for the job who may not even be qualified, thus allowing the ripple effect to continue on the most educated black men and women. Some companies will even hire a blac k woman in favor of a black man because they want to use the black woman as a token for affirmative action both for race and gender. In fact, not only is this book based on racism concerning how white networks exclude black men from blue-collar jobs alone, but it is also an intriguing gender politics. It was her intention to interview black and white females as well, but was not able to due to time limitations and an absence of an interviewing pool she stated, making this case study by default a men’s study. These issues I believe did not really affect the case study in any major way due to the fact that majority of the trades Dr. RoysterShow MoreRelatedThe Religious And Theological Dimensions Of Ralph Ellison s The Invisible Theology909 Words   |  4 PagesM. Cooper Harriss’s monograph, Ralph Ellison’s Invisible Theology, brings into focus the religious and theological dimensions of Ralph Ellison’s authorship. Against reductive tendencies of materialist and secular accounts of racial identity, Harriss argues that Ellison’s understanding of race, characterized as an invisible t heology in a secular age, makes possible a reconsideration of the relation between race, religion, and secularism. In order to bring the religious aspects of racial life intoRead MoreInvisible Man By Ralph Ellison1668 Words   |  7 Pagessurface reading of page 158 of Ralph Ellison’s 1952 novel Invisible Man, one could be lead to believe that it was simply a crowded subway and Invisible Man was simply pressed up against a lady who does not take good care of herself. However, if one were to read this much more closely and actually figure out the context presented in this passage, one could see that Invisible Man is being held against his will by circumstances surrounding his race (African-American). Reading this passage in such a wayRead MoreThe Role Of Identity In Ralph Ellisons Invisible Man1236 Words   |  5 PagesIn the novel, Invisible Man, by Ralph Ellison, Ellison highlighted the struggles the main character, the â€Å"Invisible Man (IM)†, faced when it came to the division between how he distinguished himself and how the people in his life distinguished him. This caused a lack of self-established identity within the Invisible Man and throughout the course of the novel, various factors caused the Invisible Man to rethink his own identity. Ellison made a point about how racism went hand and hand with the identityRead MoreEssay on Racism in Invisible Man838 Words   |  4 PagesAfrican-Americans have faced for hundreds of years. American literature has been noted for its sometimes controversial, but outspokenness of issues faced by people and minorities. Ralph Ellison is considered one of these authors after his novel Invisible Man. It was published in 1953, before the Civil Rights Movement really got strong. Ellison confronts the various forms of racism in this novel. His works explores a theme that the American society ignores and oppresses African-Americans. Ellison’sRead MoreRacism and Sexism in Education1166 Words   |  5 PagesRace, as defined in The Penguin Dictionary of Sociology, as involving the following issues: cultural differences between groups can be explained wholly by reference to genetic differences, and that social inequalities between ethnic groups are genetic in origin; the study of structures which produce and maintain racism and racial hatred; the study of the interaction between social class and ethnicity in social stratification, giving rise to both vertical and horizontal segments in the social structureRead MoreAnalysis Of White Privilege : Unpacking The Invisible Backpack1113 Words   |  5 Pagesâ€Å"White Privilege: Unpacking the Invisible Backpack† by Peggy McIntosh is about the dominant white race having societal advantages over the minority race. White privileges are known for having favorable advancements to white people and particularly men in that category. For those who receive benefits due to their origins of the white race refuse to acknowledge the power they have over the minority race. Instead, whites see all races having the same opportunity to become successful. Due to their obliviousnessRead MoreAnalysis Of Invisible Man By Ralph Ellison1665 Words   |  7 PagesRyan LaFleche 2-21-16 Dr. Valkeakari AMS 365 The Complexity of Identity in Invisible Man by Ralph Ellison Invisible Man (1952), written by Ralph Ellison, tells the story of a young, college- educated African American man struggling to survive and succeed in a society that is racially divided that refuses to consider him to be a human being. Taking place in the late 1920s and early 1930s, this novel describes the extraordinary journey of an unnamed African AmericanRead MoreSummary Of The Invisible Man 1612 Words   |  7 PagesKeenan Fix Essay 1: The Invisible Man History 228 Professor Harris 5-7 Pages Finding awareness through a journey Throughout the novel The Invisible Man, the narrator struggles with constant prejudice and racism. These negative experiences in many ways shape his opinions and the way in which he views the world. The narrator suffers indignities at the hands of white men early on and no matter what he does he seems to be attacked in part because of his race. The narrator believesRead MoreThe And Invisible Man By Toni Morrison And Ralph Ellison1726 Words   |  7 Pages The Un-American Race Throughout history, the African American race has battled great social injustices. From slavery to freedom, being property to owning property, African Americans have fought their way to be a part of equal justice. For many black individuals, their identity was non-existent, stripped away, leaving them powerless due to white power. Race, class, and economic standing are all social issues that are prominent in both Beloved and Invisible Man. Toni Morrison and Ralph Ellison areRead MoreWomen During The Nineteenth Century : Women And The Trail Of Tears1676 Words   |  7 Pagesdivision of race and class. Upstanding causation women with powerful husbands and their status as true â€Å"citizens† was the first battle against a male-controlled government as their struggles were made visible. Due to their wealth and the color of their skin, these women were given attention as they protested male supremacy. However, the rare experiences towards women of color (African, Native-Indian) and lower class women who were forced to work under dire conditions were deemed â€Å"invisible† to this

Measure for Measure Free Essays

The Following dialogue is spoken by Duke Vicentio in Shakespeare’s ‘Measure for Measure’, Act 3, scene 1. Duke Vicentio makes Lord Angelo the leader of Vienna temporarily and pretends to leave but instead dresses as a friar to observe the goings in his absence. Angelo is strict, moralistic, and unwavering in his decision-making; he decides that there is too much freedom in Vienna and takes it upon himself to rid the city of brothels and unlawful sexual activity. We will write a custom essay sample on Measure for Measure or any similar topic only for you Order Now Claudio is arrested for impregnating Juliet, his lover, before they were married. Claudio is sentenced to death in order to serve as an example to the other Viennese citizens. Vienna already has strict rules against these unlawful activities. But the rules were not being followed strictly. It is true that whoever enforces these rules will obviously become unpopular with the public. Hence the Duke cleverly arranges Angelo to do this enforcement. Hence he tells Friar Thomas, ‘We have strict statutes and most biting laws. The needful bits and curbs to headstrong weeds,  Which for this nineteen years we have let slip;’ He refer to ‘o’ergrown lion in a cave’ which is actually a reference to himself. The words like ‘lion’, ‘prey’ are significant here as they denote the extreme measure the Duke has in his mind. The punishment given by Angelo is already in the mind of the Duke. But fearing unpopularity he makes the latter the scapegoat and achieves his objective. The Duke refers to ‘terror’, which is a little more that what Angelo is capable of. In the following passage,   Ã¢â‚¬ËœFor terror, not to use, in time the rod Becomes more mock’d than fear’d; so our decrees, Dead to infliction, to themselves are dead; And liberty plucks justice by the nose; the baby beats the nurse, and quite athwart Goes all decorum’, one can understand that the Duke has accessed his town’s situation thoroughly. In spite of knowing all this, what would have made the Duke pretend to leave Vienna under the care of Angelo in the first place? The next question would be why Angelo. This particular passage answers these questions. The Duke is a clever man who knows his moves precisely. He uses Angelo because he is strict and a Moralist. He has judged Angelo’s credential well enough to know that this man would bring havoc by over stressing on following the rules. The Duke expected an uproar in the town and in the opportune moment he would come and release those in Angelo’s captivation. This way the Duke plans to enforce the rule   and at the same time not get into the bad books of his subject. As per his plan everything turned out well and he gained popularity by releasing Claudio. He also utilized the women to heighten the seriousness of the situation. The passage is also significant in showing the intensity of feeling of the Duke about Justice prevailing in his town. It is an indication that he may take to deception or any other means to make Justice prevail. This passage forms the essence of the attitude of the Duke. How to cite Measure for Measure, Essay examples

Management Theory and Practice Economic Benefits

Question: Discuss about theManagement Theory and Practicefor Economic Benefits. Answer: Introduction Corporate social responsibility is a type of business approach which helps the organization to maintain their sustainability within the market in future. The companies are able to maintain the sustainable development of their business by providing social, environmental and economic benefits to their stakeholders. In the recent days, the activities related to the corporate social responsibility are very important for any business corporation (Clarke, 2014). By the help of these CSR activities, the companies are able to improve the relationships between the organization and the stakeholders of that particular organization. Nowadays, the business employers engage their focus on performing some social activities like the well-being of society, health, safety, education and the entire environment. Corporate social responsibilities help the organization to provide a clear idea about the organizational goals to their stakeholders considering their each and every expectation. Recently, the C SR is an important activity which is incorporated by every business employer within the market strategy to develop and increase the growth rate of their organization (Collins, 2013). Several bid and middle size organizations already incorporate the corporate social activities into their future marketing strategy to maintain the sustainability of the business process. For these reasons, within those organizations, CSR has a great impact on the organizational development and growth. By the help of these CSR activities, the organizations are able to influence their society and surrounding environment. There have no companies who have the ability to run the business independently. Each and every company is bound to think about the welfares of the society and community within the environment. For getting strategic advantages for the company in future and for maintaining the uniqueness of the organization, the organizations need to perform some socially responsible activities. Within this research paper, the researchers explain about the application, responsibility, and evaluation of the CSR activities in Telstra Company. Main Context According to the Telstra Company, CSR is actually a value-based approach to their organization towards the environment. They consider the CSR activities as their responsibility and humanity towards the society and environment. The reporting of CSR in Telstra is managed by Community Relation Group of Corporate Relations which is a part of Communication Business unit and Public Policy (Sutherland Sutherland, 2016). Recently, the CSR is an important activity which is incorporated by every business employer within the market strategy to develop and increase the growth rate of their organization. During the period of the financial year of 2004, the Telstra Company introduces a program and named it "Mental Health-Creating a supportive workplace". By the help of this program, the Telstra Company can able to increase the awareness regarding the issues of mental health and also help the company by providing support to their employees within the workplace (Pinto Villiers, 2012). Telstra also supports several numbers of awareness and health programs. They also celebrate National Skin Cancer Action week to aware the people about the impacts of Skin Cancer. They also celebrate Womens day to motivate the women and aware them about their rights through all over the world. After that, the women representation within the management of Telstra increases from 19.86% to 21.1% in the financial year 2004 to 2005. In the recent year, Telstra Company again provides a benefit of $160 million to the low-income Australians. They provide this benefit through a range of services, products, and concessions. CSR has become a competitive advantage for Telstra. By the help of CSR, Telstra can able to differentiate their company from their competitor companies. Corporate Social Responsibility can also able to reduce the effort of marketing towards their employees and customers regarding the brands (PINTO DE VILLIERS, 2014). By the help of the corporate social responsibilities, the Telstra Company can able to reach every corner of the world and also able to establish a strong brand image within the mind of the people through all over the world. They also provide relief packages to those people who are suffered from different types of natural disasters (Saxena et al., 2012). Corporate social responsibilities help the organization to provide a clear idea about the organizational goals to their stakeholders considering their each and every expectation. The growing numbers of Stakeholders which include customers, employees and shareholders always represent that the company is very successful and can able to become a good corporate citizen. Telstra is one of the leading telecommunication and information Service Company in Australia. They perform several CSR activities to maintain the sustainability of the company within the market. By the help of the annual report, the managers and marketers of the Telstra Company have the aim to give information about the issues related to the sustainability which is relevant for their business operation and also important for their stakeholders (Wreford et al., 2013). By the help of these CSR activities, the companies are able to improve the relationships between the organization and the stakeholders of that particular organization. The company can become more powerful when they show their growing interest in the social responsibility and performing ethical activities towards the society and environment (Davidson et al., 2014). Each and every company is bound to think about the welfares of the society and community within the environment. For getting strategic advantages for the compa ny in future and for maintaining the uniqueness of the organization, the organizations need to perform some socially responsible activities. A positive impact of CSR on a company always helps the company to achieve success in future and also help them to increase the profitability. Conclusion The main aim of this research paper is to give a detail explanation about the fact that how corporate social responsibilities can influence the Telstra Company to develop their social needs. The actual aim of the activities related to the corporate social responsibility is to determine the responsibilities of an organization towards their environment and society at the time of running their business.In Telstra Company, the CSR is considered as charity and humanity, not as a business strategy. The Telstra Company also perform several activities or programs to aware the people and their employees about the issues related to mental health and skin cancer. By the help of these CSR activities, the Telstra Company is able to get huge success within the market. References Clarke, T. (2014). CSR provides the moral compass that will empower good corporate governance. Collins, R. (2013). Sustainability at the crossroads.Waste Management and Environment,24(2), 38. Sutherland, E., Sutherland, E. (2016). Corporate social responsibility: the case of the telecommunications sector.info,18(5), 24-44. Pinto, S., de Villiers, C. (2012). Do companies reduce CSR disclosures during recessions?. PINTO, S., DE VILLIERS, C. H. A. R. L., SAMKIN, G. (2014). Corporate Social Responsibility Disclosures During the Global Financial Crisis: New Zealand evidence.New Zealand Journal of Applied Business Research (NZJABR),12(2). Saxena, P., Saxena, D., Kishore, N. (2012). Corporate Consciousness Towards Corporate Sustainability.Corporate Consciousness Towards Corporate Sustainability (August 19, 2012). Wreford, J., Davidson, F., Pervan, G., Penter, K. (2013, March). Opaque Indifference and Corporate Social Responsibility: A Moral License for Offshore BPO?. InInternational Workshop on Global Sourcing of Information Technology and Business Processes(pp. 192-209). Springer Berlin Heidelberg. Davidson, F., Wreford, J., Pervan, G., Penter, K. (2014, March). Capturing CSR: Doing Good Offshore. InInternational Workshop on Global Sourcing of Information Technology and Business Processes(pp. 98-113). Springer International Publishing.

International Hotel Brand Management Strategies

Introduction Today, hotels are focusing on consistency and quality while offering the right price to the guests. This means that guest satisfaction and branding are the right tools to use since the products and services offered are unseen. Branding is used to promote quality by offering guests information that they require while enticing them to use the products and services.Advertising We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More It can be a valuable strategy for gaining a competitive advantage over the rest of the competitors. Hotels can maximize this strategy by offering a variety of brands for the same product while targeting different markets. The brand value is determined by the level of awareness that customers have concerning a certain brand. This means that the quality of the products and services offered by a hotel is determined by the customerâ⠂¬â„¢s perception and the satisfaction obtained from the information provided. In hospitality, when customers are satisfied, they purchase more, become less price conscious, and attract more customers by informing their close friends. When this happens, a hotel gains a lot of customers and the revenue increases (O’Neill, 2004). This article will discuss on the various ways through which a hotel can gain a competitive advantage through branding. It will also provide insights for managers to apply in branding and customer satisfaction. Hotel Brand Management in Relation Customer Satisfaction The hotel industry has focused its attention on customer satisfaction, and this has been used to measure the operational success. It has also been used to measure whether the branding strategies used are effective in increasing productivity. Therefore, branding affects customer satisfaction directly and is used to increase the market share. When assessed from a corporate strategy’s p oint of view, brands that are well managed reflect an increase in market share. However, the results from service quality research indicate mixed results. This means that service quality can only be achieved when guests have an opportunity to experience a hotel’s service while branding is open to a wider market. It reaches potential customers whose perception can only be obtained from the information that they get (Yap, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This prompts hotel managers to concentrate on market awareness and build their brands. This is because customers are attracted by what they are told and not the experience. Some of the most established brands, which are well known in the market, always receive positive feedback from the guests. This is because customers already have a mindset that the products and services offered are excellent. Thus, a hotel can create customer confidence by focusing on extensive marketing to provide awareness in various markets. Newly established hotels have opted to franchise so as to market their products and services using the well known brands in the market. Managers should focus on protecting their brands because this is what defines the quality of the products and services offered (Mattila O’Neill, 2010). A high market share illustrates enhanced quality. This serves to escalate demand in the future. This explains why the market leaders use market share as the selling point to attract customers. They use messages such as â€Å"we are the leading hotel chain in the world†. Customers perceive such a message to mean that all the other people go to that chain of hotel, and they have to go for the best by consuming its products and services. Perceived quality is linked to market share and the two concepts work together in increasing revenue. This implies that when guests visit the hotel for the first time, and they are satisfied, the occupancy rates will go high in the next visit. This is because such customers influence others. The guests attracted by others through the word of mouth are more than those who are influenced by the services offered. Therefore, product awareness is a strategy that gives a hotel competitive advantage and should be applied in any opportunity that the management gets (Krishnan, 1996). For instance, when guests visit the hotel, they should be satisfied by delivering what is promised to encourage them to come back with others. Advertising is also a tool that can be used to create product knowledge. However, this should be diversified to ensure that every targeted market is presented with adverts that best fit them. This will impress the customers especially travelers who love a certain product. Accessing their most preferred product in a foreign country serves to attract customers, and make them remain loyal to a certain brand of hotel.Adverti sing We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More Franchise in brand development Competitive advantage is also gained through branding by managing franchisees. Some hotels believe that their customers are not the guests who reside in their hotels but the franchisee. These are the primary customers who are monitored and managed to ensure that they do not taint the image of that brand. They work at ensuring that the franchisees meet and exceed the customer expectations. This is because customers come into the hotel with a perception about the products and services they are likely to get. This is based on the experience gained in a different hotel or the same hotel chain. Management ensures that standards used while serving customers are maintained and uniform in all the franchisees. This is meant to help maintain the customer perception. When guests experien ce quality services while at different destinations, their loyalty to a given brand is maintained. Also, they are likely to influence others to use the same brands. Thus, a happy customer comes with others and doubles the service provider’s revenues (O’Neill, 2004). Experienced hotel customers have confirmed the issue of market share and branding through a research that was carried out on frequent guests. Frequent quests always influence relatives, friends, and colleagues to visit their brands and experience the same products and services. This creates a chain that involves a wide network of individuals who get to know of the hotel brand through reference (Fung, 2010). Building Customer loyalty For a hotel to differentiate itself from the competitors, it has to grow its brand and make known of its outstanding services to the markets that it serves. This can only be achieved by conserving the market base that the hotel already has while seeking to expand into other mark ets (Pattni, 2006). This ensures that, while the hotel diversifies to create new markets, the existing customers also serve to create awareness. The hotel is expected to offer more than what the customer expects every time they visit the establishment to maintain the existing markets. This will always encourage the customer to share the new discoveries with others. Unlike a situation where a customer gets a similar experience to the last one, the customer is encouraged to visit and discover the new addition in the former experience. This is what makes frequent customers cease factoring the price aspect but concentrate on the hospitality experience that is likely to be offered next time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers should be alerted on the new developments that they should expect to ensure that they are excited to revisit the hotel in the future. The issue of branding promotes this aspect because customers will feel like the hotel is providing all information that they yearn to learn about the hotel. Keeping the customer informed creates a brand loyalty and serves to increase the market share (Petzer, Steyn Mostert, 2008). There is an intense competition from international hotels that are offering low priced products and services to attract consumers. Therefore, there is a need to gain a competitive advantage that will make customers overlook the low prices and go for the perceived quality. When consumers pay higher prices from companies with an established brand name, they buy the positions of the minds of potential customers. Potential customers will be attracted by the preference shown by others and not the prices offered. They perceive the willingness to pay higher services as the quality attached to a given hotel brand (Keller, 1998). Therefore, awareness creates a reputation that is maintained by maintaining a favorable image and good guest relations. Building a brand is a gradual process that requires accuracy because a slight setback may bring the whole organization down. What the customers perceive as the best aspect of any given brand is what the management should focus on while improving to maintain and attract more guests. This can only be achieved by ensuring that consumers remember the brand they used last. A well known brand can remain in a customer’s memory for a long time as compared to a less common one. Awareness serves as a reminder to the customer that a brand exists. Also, this may attract them to discover the changes that may have occurred over time. Thus, customers should be aware of the expected changes for them to develop a perceived value through brand development (Kapferer, 2012). Business to Business Branding Business to business branding is a growing concept that helps in creating long lasting business relations. Given the nature of the hotel business, at times the hotel may be full; and this requires excess bookings to be transferred to another hotel that is likely to offer similar services (Jones, 2001). This is an extremely crucial area that managers can use to sell their products. The choice of the hotel with which to share business must be made exceptionally carefully. A frequent customer may have a perceived value that is purely based on the brand knowledge, and not the services offered. If such a customer is referred to another hotel, the customer assumes that the other hotel is at the same level as the preferred brand. If the guest does not experience the same service as expected, then the perceived values decrease based on the assumption that the two establishments are at par. Therefore, when demand is excess, the choice of a brand that is recommended to customers should be made carefully to ensure that the other hotel maintains the perceived value or even improves it. Subcontracting is a sensitive aspect that determines how the customer evaluates a brand. A poor service from a subcontractor may taint the hotel’s image and change the perceived value (Glynn Woodside, 2009; Sigala Jones, 2001). Brand Expression Brand expression is linked to the business strategies in use. Brand managers usually overlook the influences on the brand as it gets its way to the consumers. It is necessary to have a clear understanding of the brand so as to determine the responses that it may receive from the market. Managers should view all the elements of expressing the brand and determine the one to use and emphasize while manifesting the brand to the consumers (Cai Hobson, 2004). For instance, factors that influence the demand of a brand include a service such as the quality of the accommodation or even the food offered. For a manager to choose the brands’ selling point, there is a need to analyze the business strategies. This will ensure that the selling point delivers what the company promises to the consumers. Brand manifestations do not comprise merely of the advertising. However, this includes the experience that consumers get while using the brand (Mattila, 2004). Therefore, before providing any enticing information to consumers, the hotel must be the position to meet and even exceed the consumer expectations. Delivering a promise puts a hotel ahead of the competitors satisfies customers and translates to more business in the future (Gelder, 2005). Conclusion Branding has become a marketing strategy that hotels use to increase their market share and remain a head of their competitors. Using the brand as a competitive advantage is influenced by the level of customer satisfaction and the perceived value created. Therefore, the task is to ensure that the information provided to consumers is enticing to customers. Also, the information should mat ch the experience that customers get when they purchase products and services. Business to business strategy also helps in building the perceived value. Therefore, subcontracting must be made exceedingly carefully. Another issue is delivering what is promised to the customer. This promotes the chances of the customer coming back with others. If the first experience is unpleasant, the probability of coming back is low. Thus, quality is essential in the gradual development of market share. Brand expression and accurate product delivery are excellent strategies for obtaining and maintaining a competitive advantage over the rest of the competitors. References Cai, L.A. Hobson, J.S.P. (2004). Making hotel brands work in a competitive environment. Journal of Vacation Marketing, 10(3): 197-208. Fung, K.K. (2010). When experience matters: building and measuring hotel brand equity: The customers’ perspective. International Journal of Contemporary Hospitality Management, 22(5): 589-60 8. Gelder, S.V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures markets. London [u.a.]: Kogan Page. Glynn, M.S. Woodside, A.G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley [u.a.: Emerald. Jones, P. (2001). Strategic implementation and IT: gaining competitive advantage from the hotel reservations process. International Journal of Contemporary Hospitality Management, 13(7): 364-371. Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall. Krishnan, H.S. (1996). Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective. International Journal of Research in Marketing, 13: 389-405. Mattila, A.S. (2004). Hotel Branding Strategy: Its Relationship To Guest Satisfaction A nd Room Revenue. Journal of Hospitality Tourism Research, 20(10): 1-10. Mattila, A.S. O’Neill, J.W. (2010). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1): 27-34. Pattni, D.J. (2006). Strategic Sourcing for a Competitive Advantage in the Hotel Industry. Retrieved from: https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=httpsredir=1article=1630context=thesesdissertations Petzer, D.J. Steyn, T.F. Mostert, P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study. Southern African Business Review. 12(2): 1-22. Sigala, M. Jones, P. (2001). Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservations Process. International Journal of Contemporary Hospitality Management. 17 (3): 364-371. Yap, T.S.C. (2006). Corporate Branding: Its Role in Sustainable Competitive  advantage. Web. This essay on International Hotel Brand Management Strategies was written and submitted by user Hayley T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.